In the light of recent events of Coronavirus, medical masks appeared on the catwalk and in the street style chronicle. It seems that now they are needed not so much to protect against coronavirus, but to attract attention.
The outbreak of coronavirus caught participants in fashion weeks by surprise: after learning that the epidemic had spread across Europe, Giorgio Armani decided to hold the show behind closed doors, and Dris van Noten did not make adjustments to the show, but ordered his guests to receive disposable medical masks.
For other designers, the security element has become fertile ground for experimentation: for example, Marine Serre adorned it with a signature crescent moon pattern and a goose foot print and complemented the catwalks with an accessory. And on the Luisa Via Roma website, with the outbreak of the epidemic, all Fendi branded masks that have long appeared in the collection of the fashion house (they are popular with buyers from Asia who use them to escape from smog) scattered. And this despite the relatively high cost of $ 190 and the fact that such masks do not guarantee absolute and long-term protection against infections.
Perhaps the reason for the sold-out accessory is that it gives the image a mysterious drama, and also attracts street style photographers like a magnet. We found proof of this at the Balmain show, where one of the guests organically entered a medical mask in a black total bow with a Dries Van Noten bag (and received several publications of her photo in the media as a reward for her efforts), and then on the Chanel show, where this item has appeared at least twice.
Blogger Nicole Rydman wore a mask with a recognizable logo of the French brand, and producer Yana Rudkovskaya with cameos made of polymer clay. They are used in the design of some Chanel jewelry, as well as in gift wrapping.
Fashion designed Gardaliu came up with an unique face mask design for Coronavirus quarantine.
betterflickz continues the trend with another Coronavirus face mask
and nicolraidman is showing off her Channel face mask
Last but not least, Russian Yana Rudkovskaya is wearing a few stylish face mask designs, which will catch your attention
She said “I was wearing a Japanese mask (the manufacturer writes that it protects against various viruses), when they produced it, apparently they did not yet know about the existence of the“ coronavirus ”in the future, but nonetheless,” explains Yana Rudkovskaya on her Instagram page . - Wearing or not wearing a mask is everyone's business! What color, size and so on!
My black mask looked horrific with my spring look, and I glued 3 Chanel paper cameos (who knows, he will understand) in 30 seconds to at least somehow ennoble her before leaving for the show! Besides the fact that I gathered all the photographers and enthusiastic praises from a couple of hundred foreign fashion guests of the show, I still protected myself and my health, which, as you know, can’t be bought for any money. ”

- According to China's top expert, pets might be infected by the new virus
- Sales volume of dog-specific masks is increasing in China due to the coronavirus
- Online ecoomerce shops are selling 10 times more masks daily
- Death toll of the disease has reached to at least 180 in China
- There are now more than 9,200 people confirmed to have been infected globally
Chinese pet owners are rushing to buy face masks for their dogs amid the coronavirus outbreak to prevent their loved ones from catching the deadly disease.
The news comes after China's top expert for infectious diseases warned that pets might also be infected by the coronavirus, which has so far spread to 21 countries and regions and sickened more than 7,900 people.
The World Health Organization, however, claims that it has not seen any evidence of the virus being passed onto cats or dogs.


Who says you can't look good if you cover most of your face with a face mask? The rules of protection against infection with the new coronavirus do not prevent the ladies from the royal families or with high positions in the state to be chic. At the first official engagements during the pandemic, Queen Mathilde of Belgium and the President of Slovakia perfectly matched their protective mask with their clothing.
Queen Mathilde of Belgium (46 years old) recently adopted a bold outfit, with an asymmetrical blouse and intense orange pants, at a meeting with women entrepreneurs from a flower farm. It is the queen's third public engagement since the quarantine was established in Belgium, a country severely affected by the coronavirus pandemic.
In fact, the queen's visit to Gediflora aimed to address this topic, the impact of coronavirus on the business in Belgium. Coquettish, Mathilde accessorized her outfit with oversized earrings, a gold bracelet, a clutch with green finishes and green sandals.
But the most important accessory was the protective mask, which the queen took care to match with the rest of the outfit.
Slovakian president accused of turning a face mask into an aesthetic accessory.
Zuzana Čaputová, the president of Slovakia, made people angry at the end of March, when she matched her protective mask with a garnet dress, during a political event held in Bratislava. At the time, Slovakia had reported 186 cases of infection with the new coronavirus, and there were many who criticized the president's flirtation.
Other voices have argued that her gesture could be a source of inspiration, especially for young people, who treat the coronavirus pandemic with too much relaxation. In fact, Zuzana's image was compared to the famous Mileena from "Mortal Kombat".
Known for impeccable clothing taste, Queen Letizia of Spain taught a lesson in adequacy during the coronavirus pandemic. On a working visit with her husband, King Felipe, on the largest fresh food distribution platform in Spain, Letizia impressed with her sober, practical outfit and perfectly adapted to the new rules of protection.
While interacting with the workers on the platform, Letizia wore a protective mask and black gloves, matched with black pants and blouse. In fact, at one point, he waved his elbow to avoid direct contact with workers.

Makeup artist from Austria found a way to "hide" the presence of a protective mask on her face. An instructional clip appeared on her Instagram account.
In the posted frames, the girl puts foundation on a blue mask so that she becomes the same color as her skin. Then the blogger uses powder and concealer, and in the end she paints her lips with pink lipstick of the Anastasia Beverly Hills brand. She added the hashtags #corona #coronamakeup to the published video.
Earlier on March 18, users criticized the makeup artist, who came up with a medical mask for mocking the sick. Fatima Aldewan shared a six-minute video showing how to put on a mask and make a suitable make-up for her. Subscribers denounced her and expressed their displeasure in the comments.

Qatar Airways has made it mandatory for economy-class passengers to wear a protective face shield on board the aircraft in addition to a mask to reduce the risk of COVID-19 spreading during flight.
The new requirement applies to adults and children from 2 years. Protective equipment can only be removed during meals.
Business class passengers will be able to wear safety screens at will. The airline explained this policy by the fact that in the business class cabin there is more space between people.
Qatar Airways will provide one-time safety screens for free. This will occur during check-in for departure from Doha and at the gates at other airports. Screens come in two sizes - for children and adults.
Additionally, on board, each passenger receives a travel kit, which includes a surgical mask, large disposable gloves and alcohol-based hand gel.
Qatar Airways recalled that they regularly disinfect aircraft, and that blankets, pillows, headphones and other items are processed after each flight.