In the light of recent events of Coronavirus, medical masks appeared on the catwalk and in the street style chronicle. It seems that now they are needed not so much to protect against coronavirus, but to attract attention.

The outbreak of coronavirus caught participants in fashion weeks by surprise: after learning that the epidemic had spread across Europe, Giorgio Armani decided to hold the show behind closed doors, and Dris van Noten did not make adjustments to the show, but ordered his guests to receive disposable medical masks.

For other designers, the security element has become fertile ground for experimentation: for example, Marine Serre adorned it with a signature crescent moon pattern and a goose foot print and complemented the catwalks with an accessory. And on the Luisa Via Roma website, with the outbreak of the epidemic, all Fendi branded masks that have long appeared in the collection of the fashion house (they are popular with buyers from Asia who use them to escape from smog) scattered. And this despite the relatively high cost of $ 190 and the fact that such masks do not guarantee absolute and long-term protection against infections.

Perhaps the reason for the sold-out accessory is that it gives the image a mysterious drama, and also attracts street style photographers like a magnet. We found proof of this at the Balmain show, where one of the guests organically entered a medical mask in a black total bow with a Dries Van Noten bag (and received several publications of her photo in the media as a reward for her efforts), and then on the Chanel show, where this item has appeared at least twice.

Blogger Nicole Rydman wore a mask with a recognizable logo of the French brand, and producer Yana Rudkovskaya with cameos made of polymer clay. They are used in the design of some Chanel jewelry, as well as in gift wrapping.

Fashion designed Gardaliu came up with an unique face mask design for Coronavirus quarantine.

betterflickz continues the trend with another Coronavirus face mask

and nicolraidman is showing off her Channel face mask

Last but not least, Russian Yana Rudkovskaya is wearing a few stylish face mask designs, which will catch your attention

She said “I was wearing a Japanese mask (the manufacturer writes that it protects against various viruses), when they produced it, apparently they did not yet know about the existence of the“ coronavirus ”in the future, but nonetheless,” explains Yana Rudkovskaya on her Instagram page . - Wearing or not wearing a mask is everyone's business! What color, size and so on!

My black mask looked horrific with my spring look, and I glued 3 Chanel paper cameos (who knows, he will understand) in 30 seconds to at least somehow ennoble her before leaving for the show! Besides the fact that I gathered all the photographers and enthusiastic praises from a couple of hundred foreign fashion guests of the show, I still protected myself and my health, which, as you know, can’t be bought for any money. ”