Nestle decided to change the name of the ice cream "Eskimo Pie" so as not to offend the Eskimos
The ice cream maker Dreyer’s decided to change the name of the ice cream Eskimo Pie so as not to offend the Eskimos. This, according to the Wall Street Journal, said the chief marketer of the American company Elizabeth Marquez.
“We strive to be part of the achievement of racial equality, so we consider this term derogatory,” explained the representative of the company, which is partially owned by Nestle.
It’s humiliating the group of indigenous peoples living in Greenland, Alaska, and eastern Chukotka while the picture on the ice cream package represents a child in a traditional northern costume.
Ice cream Eskimo is almost a hundred years old. The chocolate vanilla ice cream recipe was invented back in 1922, and since then the name of the cold dessert has not changed. After large-scale actions in the United States against racism that swept the country after the murder of African-American George Floyd by a policeman in Minneapolis, some companies decided to change their product logos.
For example, PepsiCo Corporation has promised to change the name of the Aunt Jemima sugar syrup line because of a racist subtext, and Mars will abandon the product logo under the Uncle Ben’s brand, which depicts a gray-haired African-American.
Swiss corporation Nestle will change the names of its three more brands due to the threat of accusations of racism. About this writes Bloomberg.
We are talking about Colombian sweets Beso de Negra ("Black Woman's Kiss"), as well as Australian Red Skins (redskin - the slang term for Native Americans in the USA, many consider the word offensive) and Chicos ("guys", the word chico can offend Latin Americans).
A Nestlé representative told the publication that the corporation is currently reviewing all of its 2 thousand brands and 25 thousand products.
“It is necessary to ensure conditions under which none of what we do leads to the marginalization of our friends, neighbors and colleagues. These names have an overtone, they do not correspond to Nestle’s values, which are based on respect, ”the company believes.
Earlier, Nestle had already announced its refusal to use the name Eskimo Pie. The company felt that it offends the Eskimos. The decision to change the names and logos of some brands amid escalating discussions about racism was previously reported by PepsiCo and Mars Inc.
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