Reddit is now valued at more than $10 billion - Top 10 interesting facts that made it a success
We know for sure that even today we can't really define it, and any topic that starts with "Reddit" raises the question "What is this?". Today, Bemorepanda is trying its best: to explain Reddit and show you why this site can mean the other internet to you.
Reddit, the self-proclaimed "home page of the Internet," says it is now valued at over $ 10 billion after raising another $ 410 million in funding, with the final round expected to grow to $ 700 million. The company continues to grow and improve its business while eliminating racist, misogynistic and other controversial communities as it prepares to go public at some point in the future.
How do you use Reddit?
You can find something interesting on the internet: a picture, a video, a clip or a news article. Want to promote it beyond your Facebook or Twitter page Enter Reddit and choose a subreddit (a subcategory) to enter that post. You put the link and give it an attractive headline (like the front page of a newspaper). Your post is voted by users through Upvote and Downvote.
If your post is very popular and users appreciate it, it will reach the front page of the subsection or main page of Reddit, from where it will be distributed and voted on by hundreds of thousands of people. For this effort you receive points in the form of Karma. The more karma you have, the more popular your posts are and whether your style is appreciated by other users.
What is Reddit?
The downside of Reddit to many uninitiated is the way it looks. It is not a site that is based on design, but on content. It is pure content. The links are posted on the site, and there readers comment and vote. The popular mechanism for promoting news, images or videos makes a material that is the first a kind of balance of popularity.
It's hard for something to be popular on Reddit and not elsewhere. Reddit is thus a kind of social aggregator of news and content, which is based on the popular vote. The community is known to be very pretentious and tough, but the entry is harder, because Reddit catches on quickly, through the addiction it creates. What can be uploaded to Reddit? Almost anything. At the end of this material we have put some links to subreddits, i.e. subcategories of the site, based on common interests. But these are a tiny part.
Anyone can open a Subreddit and moderate it. It is important that users come to it. Indeed, the site is controversial because there are many subcategories that are quite difficult to digest, where even harsh images from road accidents or simply ... disgusting images are presented. But no one is forcing you to get there. What is erotic or porn is marked as such, what is boring or cliché is marked as such. Usually, what gets on the front page is very interesting. One of the most popular categories is IAmA, meaning Ask Me Anything, where over time many personalities have come to answer the questions of the rulers.
Bill Gates and Barack Obama were among the most popular sessions, with the US president even blocking the site due to the large number of visitors. Fascinating moments in Reddit history Some moments on Reddit were truly amazing, showing how powerful the internet is. Redeemers can donate money for certain causes with the help of Reddit Gold, and fundraising campaigns have been very successful if they have been well motivated. In December 2010, members of the Christian community on Reddit decided to raise funds.
Those in the subreddit of atheists wanted to give them a pleasant competition and they also raised money for Medecins sans Frontieres and the Clean Water Fund. The Islamist subreddit also raised money. In three weeks, the three communities raised $ 200,000. Also on Reddit is the biggest Secret Santa or Secret Santa program.
Every year since 2010, redditors come into play and receive another member for whom they will become Secret Santa. A total of 18,000 users participated and $ 662,000 was donated. In January 2010, Reddit donated $ 185,000 to the Haiti State Aid Fund.
If our explanations were not enough, we discovered this infographic on socialmouths.com and we need to share it with you.
Top 10 interesting facts why Reddit is successful.
- All memes that have appeared on the internet are from 4chan or Reddit.
- Everything that reaches the front page of Reddit is monstrously popular, with hundreds of thousands of views.
- Reddit has 2.5 billion monthly views.
- 34.9 million unique visitors enter Reddit.
- 8.3 million comments were given.
- A Reddit ad costs $ 20,000.
-Average income on Reddit is $ 25,000 - $ 50,000.
-Roughtly 55% of Reddit users are male.
-Creativity is king on Reddit.
-The average number of unique visitors is 34.9 million monthly.
More in the infographic below:
A person always strives for new knowledge, even if he does not even always realize it. Someone is studying scientific information, and someone is following the heroes of the next reality show. Nobody says that this must necessarily be useful knowledge, because the most important thing is that it is interesting. This is the kind of knowledge Reddit users are trying to give in the Today I Learned thread, sharing a variety of facts. Bemorepanda collected for you 20 of the most interesting and informative facts, and all of them are waiting for you further.
Dogs of Mercy are service dogs trained to comfort mortally wounded soldiers lying in no man's land during World War I.
In 1656, Judith Catchpole, a young maid from the colony of Maryland, was tried for witchcraft and the murder of her newborn child.
In those early days, a judge decided to call a jury composed of women only, who ruled that Judith did not kill her child, and that in fact there was no indication that Judith was pregnant at all.
The youngest hero of the French Resistance during World War II was a little boy
The boy acted as a courier for the Resistance fighters, he sneaked past enemy patrols and transmitted messages. In 1950 he was posthumously awarded the rank of sergeant. The boy's name was Marcel Pinte, he died for France at the age of 6.
Saudi Arabia accidentally printed thousands of textbooks depicting Yoda sitting next to King Faisal when he signed the UN charter in 1945
In the 1830s, the Swedish navy planted 300,000 oak trees to be used for shipbuilding in the future.
When they received the news in 1975 that the trees were fully grown, they hardly ever used them, since modern warships are made of metal.
In 1856, a woman named Mary Ann Brown Patten took over command of a merchant ship after the captain, who was also her husband, fell ill.
After the captain fell ill, the first mate began to sabotage the navigation of the ship in order to take the place of the captain. Mary Ann not only repulsed the attempted rebellion, but also safely returned the ship to port.
French soldier André Parmentier, who served as a military doctor in the French army, was captured by the Prussians in the 1760s during the Seven Years War. During several years of captivity, he was forced to eat only potatoes, which were then fed only to pigs in France.
Feeling that potatoes saved him, he made it his life's goal to convince the world of the nutritional value of potatoes. André Parmentier became famous primarily as an active promoter of potato cultivation as a vegetable crop, and even his grave is decorated with potatoes.
In 1952, London was covered with the so-called Great Smog, which was so strong that pedestrians could not even see their feet
During the 5 days of the Great Smog, about 4,000 people died, but the most interesting thing is that some of them died not because of lung problems - they fell into the Thames and drowned because they did not see the river.
The famous painting "The Scream" by Edvard Munch was painted on cardboard
If you rub a sea sponge through a sieve into salt water, then it turns into a sponge again
It is the only plant known to do this.
30 years ago, you had 15-17 minutes to evacuate in a fire. Currently you only have 3-5 minutes
This is due to the fact that many things in homes are made of plastics and petroleum-based products. Large rooms and high ceilings also play a role.
There are still those in the USA who live inside the "iron lungs"
Iron Lungs - were applied to polio victims whose lung muscles were paralyzed. The air is pumped in, then pumped out. This causes the patient's chest to expand and contract, forcing air into and out of the lungs.
During the Danish colonization of Greenland, missionary Hans Egede discovered that the local Inuit had no idea what bread was.
Therefore, he changed the words in the prayer "Our Father" from "give us our daily bread this day" to "give us our daily seal this day."
In 2007, a man in a wheelchair was hit by a huge 18-wheel truck
The handles of the stroller were caught in the radiator grille and the truck pushed the man for several kilometers at a speed of almost 100 km per hour. Surprisingly, the man was able to avoid injury.
One of Tchaikovsky's overtures, written in 1812, included cannon firing and cathedral bells, whose sounds should have been synchronized with the sounds of the orchestra
It so happened that in those days it was impossible to synchronize them. It was only in 1954 that composer Antal Dorati mixed the orchestra's studio recording with cannons and bells and the overture finally sounded the way it was intended.
Reagan and Gorbachev agree to suspend the Cold War in the event of an alien invasion
The worst nuclear accident in British history could have ended much worse if not for Sir John Douglas Cockcroft
Cockcroft insisted on installing filters in the mines of the Windscale nuclear power plant. Thanks to the filters, when the accident occurred, the amount of radioactive dust released was reduced by 95%.
If you give a zebrafish fish alcohol and place it in an aquarium with sober zebrafish, the sober fish will accept it as their leader and follow the drunk fish around the aquarium.
A Harvard study found that not having friends is as deadly as smoking
Scientists have found a link between loneliness and blood protein levels that can cause heart attacks and strokes.
In 2012, a survey in East Germany showed that there is not a single person under the age of 28 in this area who believes in God.
Reddit is set to become a public company in 2022, valued at $15 billion. Here are top 50 interesting facts that made them so succesfull
Reddit. Anyone who follows the news closely will certainly come across numerous references to Reddit - a real giant that is rapidly gaining popularity from year to year. But, unlike Facebook, the immigration of population did not happen there. For most users, the social news site remains a mystery - a kind of overseas wonder of the world that the mind cannot understand. And there are several reasons for this.
Reddit is a social news site that was once created to make it easy to find and share links to news, articles, and just interesting content. But over time, the portal grew, destroying the popular Digg, and now it is, in fact, a platform for conversations, that is, a forum, an image board, and so on. Links and their discussions remain an important part of the platform, but only a part. Increasingly, people come here to communicate, having escaped from sinking forums and dead sites.
Due to the huge popularity of the portal, many users use it to draw attention to a particular issue, or, more often, a site. Many sites have experienced the so-called “Slashdot effect”, when one link to Reddit (sometimes even just in the comments) leads to an overload of the site’s servers due to the influx of visitors.
Reddit may once have seemed like a strange alternative to popular social networks where anonymity continues to be valued and where people are addressed by nicknames rather than names, but now it has become the standard platform for both just chatting and connecting with fans. AMAs (Ask Me Anything) are constantly held here, when a star (yes, anyone in general) answers questions in the comments for an hour. This only emphasizes the influence of the site and its role in the modern world.
Reddit is the fastest growing site on the internet. This is a website where anyone can hyperlink to interesting content from all over the internet. If you've never visited Reddit, chances are you won't like it for the first time. The design is inspired by the early days of the web with small fonts that can easily distract a new user. But looks are deceiving. This is evidenced by the extensive statistics of Reddit. Bemorepanda collected some interesting facts.
1. It hosts 6 million daily users and internet marketers, promoters, spammers, creators are fighting to get this total user share pie for free. But no one succeeds because of their community-driven and heavily moderated structure. Only really popular content is promoted on Reddit.
2. The secret behind Reddit's popularity is the anonymity of users and the insignificance of user accounts. You click on any user profile and you will be redirected to a page that shows their submissions, comments, etc. along with a link and comment karma. No, selfies with fake facial expressions, without focusing on yourself and copying text about yourself. This is the real power of Reddit. It is focused on content, not users.
3. Digg was the successor to Reddit and was a pioneer of news voting sites. Both websites were on par in 2010, but Reddit's nuclear growth since 2010 has propelled it into the top 50 websites on Earth, in just 5 years.
4. In addition, its anonymity allows the user to speak their mind and go beyond creating or presenting content without thinking about what others will think. Check out a screenshot of the most popular post in Reddit history.
Registration on the site is instant. No personal information is required, just like a phone number. In this sense, the site continues to follow the precepts of the old Internet, and this is very good.
At the moment, Reddit is going through perhaps the most difficult period in its history - the transition to a new design. We all know how painful this process is for sites with an attached audience. Reddit is no exception - it's been in the process of being updated for a long time now, and as is often the case, the redesign didn't get users excited. The new version, currently in beta and optional, strips the portal of its archaic charm and adds more modern elements. Beginners will most likely want to use the newer version, which is much more logical. Everyone else rightly points out a lot of new problems. For example, the redesign significantly reduces the ability to customize subreddits, making them more unified.
The entire site is divided into subreddits - interest groups or just communities united by an idea. Initially, there was supposed to be one main "reddit", but the idea did not catch on, although the site still has default reddits, to which all newcomers are subscribed. The /r/popular subreddit includes the most important entries of all groups, excluding some controversial subreddits, such as those dedicated to Donald Trump. /r/all is the sitewide popularity feed without any filter. The user is free to choose what interests him - in this sense, you can draw an analogy with YouTube and its channels. Or with LJ and band news feed. In general, everything is very simple, albeit unusual.
Any site like Reddit at first seems like a dump of content that is impossible to sort through. In fact, it is possible, but Reddit itself will hardly help you with this. Finding content here is not very easy - as well as the subreddits that interest you. Among experienced users, it has long been customary to joke about how bad site search is, and the anecdote is not without truth. Therefore, even if the search is possible, I most often use search engines for this task - or rather, Google, which indexes the site very quickly. All other search engines, including the growing DuckDuckGo, are experiencing some difficulty in finding fresh entries.
5. Anyone who visits Reddit regularly can easily answer it. Nearly 40% of Reddit's top stories are images from the image-sharing site imgur.com. Imgur gets almost 30% of its website visitors through Reddit.
6. In fact, Reddit does not allow users to upload images to their server. Imgur founder Alan Schaaf saw this as a great opportunity and created imgur. When he launched Imgur, he posted an ad on Reddit for his new product.
7. The total amount of funds spent by the founders of Reddit on its advertising since its inception is only 500 US dollars, and this is also for stickers.
8. Reddit's founders received $12,000 in initial funding to launch the idea, of which they only spent $500 on their website's promotional activities as well as stickers.
9. In a post written by Alexis Ohanion about Fast Company, he stated that it was the most sound investment he had ever made.
10. The Reddit Snoo mascot was there before the site even went live.
Many Reddit users have been silently consuming content for years, with no desire to add anything of their own. However, most often you will want to insert your word. To do this, in each subreddit there is an opportunity to add your entry, share a link or photo.
Unlike forums, on Reddit, the relevance of a post is determined by its rating. This is, in fact, a system of likes, but, like in YouTube, entries can be both “plus” and “minus”. This is called upvoting and downvoting. If your entry gets a good upvote ratio, the system considers it worthy of attention. So from the “new” section, the record crawls into “hot” and “best”. If you posted something really interesting or original, then, depending on the number of subreddit subscribers, it can even crawl out to the main page of the site - and there you are already guaranteed endless "karma" and the attention of millions of visitors.
It is impossible to find a formula that would guarantee a 100% “hit”. For a recording to work, a perfect set of circumstances is required: the relevance of the recording, the right time, the urgency, and so on. Of course, there are various tricks that can only be learned over time. Even really great content can get lost in the garbage stream. It often happens that your picture passes the attention of the masses, but when someone posts it again in a couple of days, it will immediately fly up to the main site. Try to figure it out.
"Karma" (that is, the counter of upvotes, or likes) is calculated in the user's profile. There is no sense in it, but attention to your own record is always nice. The owners of great karma consider themselves, if not the elite, then very respected people. It is reminiscent of Google Questions and Answers (if you remember such a service), where the most erudite experts liked to brag about their achievements.
11. In an interview with the website, Alexis Ohanion revealed that he started working on the logo even before it was clear how the site would work. He would sketch in his marketing class or whenever he had free time.
12. In the early days, the founders of Reddit made a lot of fake accounts to make the site look active.
13. In a video for an online educational website, Steve Huffman explained that in the early days of Reddit, he and Alexis created hundreds of fake accounts to make the site more active because no one else was submitting any content to the site at the time. and there was a lot of empty space that didn't look very pretty.
14. Reddit launched the commenting system six months after it first launched.
15. It's good that in just six months, Steve and Alexis realized that without comments, this community could not survive.
16. A graduate student analyzed the top 850,000 Reddit posts to find how to create successful posts.
17. Randy Olson, a computer science graduate student at Michigan State University, posted a blog post on how to create a successful Reddit post. His advice was backed up by his analysis of 850,000 top Reddit posts out of the 4,200 most active subreddits.
The popularity of the site and the activity of its audience attract the attention of companies that are trying to advertise themselves in a less obvious way. Reddit is a great place to draw attention to your site or even your product, but obvious self-promotion will be easily figured out by moderators (read Reddit and business below). But if you're an artist who wants to raise their profile, a writer who's written something interesting, or a startup with an interesting idea, then Reddit can be the perfect tool for your own promotion. The main thing is to choose the right subreddit. Do not forget to read the rules - each subreddit has its own rules, and non-compliance with them leads to the removal of the post or even the ban of the user.
If your comment receives a large number of dislikes, it will be hidden from other users, although it can still be seen if desired. Often the "reputation" that looms from this ranking affects how often you can post. Subreddits can put a limit on the number of posts per minute, and this can seriously limit your ability to take an active part in the life of the subreddit.
Upvotes and downvotes, despite some controversy in their implementation, are very important for maintaining order. If social networks like Twitter or VKontakte almost always rage with chaos, with obscenities, swearing and spam, then “karma” on Reddit allows you to hide bad comments and raise quality ones. Thanks to this system, the discussions on the site look like a smart dialogue, and not like a kindergarten, which is most often seen on other popular Internet sites.
18. His post includes tips like when is the best time to post, what to write, what heading to use and many other great tips, you should check out his post.
19. The first post on Reddit appeared 13 years ago and was called The Downing Street Memo. You can still find it at the following link. At first, most of the content on the site was written by the creators of the resource themselves - they created a lot of fake accounts from which they filled the site with interesting links and news, thereby creating the appearance of an active resource.
20. Comments first appeared on the site in December 2005, and sections (subreddits) only in March 2008.
21. At the same time, the latter were met with hostility - the users of the site did not understand what the need for such “segregation” was, because the population of the resource at that time was very modest, and the need to scroll through all the subreddits in search of new news then seemed strange.
22. From the moment of his birth until about 2010. Reddit actively competed with Digg, which is extremely similar in design and purpose. Reddit was born just a few months later, but Digg was much more popular at the time.
23. Everything changed dramatically in August 2010, when the creators of Digg ruined their project with a bad design update. Users of the resource were furious and for a whole month the main page was filled with messages with complaints, requests to return the old version of the site, as well as links to Reddit - annoyed people urged everyone to change the platform, leaving for competitors.
24. Over the next year, the popularity of Reddit skyrocketed, while Digg fell. At the same time, at first, as many as 20% of Reddit's monthly traffic was from Digg.
25. Theoretically, any Reddit user should strive for the same thing - to have their post appear on the front page. But is it possible to achieve this result by following some magical "formula for success"? As it turned out - it is possible.
26. In this universal formula, there will be several factors that you will need to consider: this is the time and day of the week when you will publish the post; brightness or scandalous content; correct title wording. There is also the possibility of buying votes - there are corresponding resources that sell them for real currency.
27. But any Redditor will tell you that the most effective (albeit cynical) way to earn votes that will eventually lead you to the main page of the resource is to steal someone else's content. The usual repost of someone else's post, which has already appeared on this resource before, will lead you to success much faster than any original content.
28. In 2013, a study was made, the results of which showed shocking statistics: over a 17-day period, more than 52% of the materials that reached the main page had already appeared on the forum before. Moreover, in the same 17-day period of time indicated in the study, and not several years before.
29. If you use the Google Ngram Viewer resource, you can see how often a particular word was used in world literature centuries before you were born. Thanks to him, we can note with surprise for ourselves that the word Reddit already existed, and its use has been declining since the 1700s.
30. This strange fact is connected with the existence of the Latin word REDDO, which means "give back", "return" or "restore". At the same time, in the REDDIT form, this word means “it returned”, and REDDITOR means “the one who returns”. Thus, all users of the Reddit resource who call themselves "redditors" literally turn into reposters and people who steal other people's content.
31. Thanks to the collective power of this resource, Reddit has saved its users more than once.
32. One of the most striking cases can be called an incident that occurred 3 years ago, when a user under the nickname RBradbury1920 reported mysterious yellow reminder stickers that appeared in his apartment. He was sure that he did not stick them on, and suspected that this was some kind of bad joke on the part of the owner of this apartment (he rented it).
33. However, these pieces of paper contained information that was known only to RBradbury1920, which further confused this strange mystical case. A Reddit user decided to turn to his favorite forum for advice - should you call the police or just call the landlord for a serious conversation?
34. He advised the topic starter to buy an inexpensive CO tester that could confirm this hypothesis. And indeed, that was the problem. The tester showed an off-scale concentration of this gas, which in such cases can lead to various problems with the brain, as well as memory loss.
35. Subsequently, RBradbury1920 unsubscribed that throughout the whole year he visited various medical specialists in order to regain his lost health. And only after a long course of treatment, his body returned to normal.
36. In August 2015, Roskomnadzor added Reddit to the register of banned sites. The reason for the blocking was a request to remove one of the pages of the resource from the Gosnarkokontrol. It contained instructions for growing mushrooms containing narcotic substances. After a call from the administration of the resource to the department, a day later, the resource was unblocked.
37. Reddit has restricted access on the territory of the Russian Federation to prohibited information.
38. The post, which drew the attention of the State Drug Control Service, was posted by one of the Russian-speaking users with the nickname rsocfan intentionally and specifically “for the RKN”. It was a provocation to block a popular resource.
39. However, another user with the nickname Kakkerlak offered an alternative explanation for what happened - he clung to a small detail in the description of the RBradbury1920 apartment. He talked about an unusual tiny bedroom, devoid of any windows. Kakkerlak suggested that it could be due to severe carbon monoxide (carbon monoxide) poisoning that RBradbury1920 was exposed to due to poor ventilation in his bed.
40. And finally, a fresh interesting event. Reddit users (by the way, 53% of whom are from the United States) made popular the YouTube channel of Russian cosmonaut Oleg Artemiev, which almost no one watched. The video of the astronaut got on Reddit and after 5 days scored 84k pluses. “This is a Russian cosmonaut named Oleg who posts videos from the International Space Station on his channel. His new video from space, posted five hours ago, has only 17 views. It captures the flight through the entire station,” wrote the user.
41. Reddit ads are often forgotten in the paid social world, in part because other systems seem to have more impressive targeting capabilities or are talked about more. For some advertisers, this can bring bad luck.
42. Reddit gets over 21 billion screen views per month and the platform is used by 6% of adults online. Over 70% speak English, and a significant proportion are from the US.
43. Although Reddit has an extremely diverse audience, a sizable segment of users have high sales revenue of $75,000 or more per year.
44. There are two types of ads on Reddit that marketers can use to their advantage.
45. The second type of ad will appear in feeds. They will look like posts, except for the blue "Promoted" tag at the top. When users click on these ads, they are taken directly to the landing page of your choice, not to the talk page.
46. Reddit is demographic and geo-targeted, like all your standard paid social platforms you know and love, where you can target by age, gender, location, and interests.
49. There are over 2.2 million different subreddits, ranging from broad ones (like "finance") to much more niche ones ("vegan beauty").
50. Some ad platforms have high minimum ad spends, resulting in a high entry threshold for companies that want to try out new platforms or that have a low budget.
20 times people stumbled upon something that they knew nothing about, but they were enlightened on the Internet
While some are trying in every possible way to escape from knowledge, others are only looking for an excuse to learn something new. Since you are reading this, it means that you are definitely one of the latter. Sometimes, to find something interesting, you don't have to go far, just look around your grandmother's closet or the basement of your house. All the curious gizmos that can be found there have only one problem - sometimes it is difficult to understand what it is. With such questions, users often contact the “What is this thing” community on Reddit, where other users, whenever possible, try to tell about the origin of a particular find. We have again put together a collection of fascinating questions and answers for our beloved inquisitive readers, and we hope you miss your new knowledge 💖
Question: “What are these liquid vests worn by Olympic sailing athletes for? They featured Dutch athletes Annemik Beckering and Annette Duez during a post-race interview. "
Answer: "These are cooling vests." These vests were
first talked about in 2020, when they were worn by nurses who were forced to wear poorly ventilated clothes during the pandemic, suffering from the heat. These same vests allow athletes to carry the Summer Olympics more comfortably and not overheat 🦺
Question: “What is this thing on the bar at my work? Made of metal, hollow inside "
Answer: “This is an old-fashioned bottle opener on the bar. I saw a lot of these in old pubs. ”
There is a special part behind the metal contraption, which is intended for opening bottles. Usually, after opening, the cork falls into a special container, although there may be an ordinary trash can below 🧺
Question: “A small curly spoon with a hole in the bottom. I think this is some kind of kitchen utensil, but I have no idea what it is. Help!"
Answer: "This is a fancy melon"
scoop.Works like an ice cream spoon.
Q: “My partner went to a yard sale and came back with an old can full of these things. Hard metal, measuring spoon for scale "
Answer: "This is a fastener for curtains that do not have special slots or loops" The
sharp part goes through the curtain fabric, like a safety pin, and the other clings to the rings 🧷
Question: “There is a microchip in my new bra, which I bought on the Internet. In my opinion, it is fake, but I cannot determine exactly what it is and why it was inside. "
Answer: “This is something of the" healing "things of the modern world. From the category of magnetic bracelets "
Now some Chinese lingerie manufacturers sew in such magnets. They are designed to improve blood circulation, and most often they can be found in underwear for "weight loss" 🏃♀️
Question: “I just bought a house by the lake and found three of these in the water next to the pier. Cross stack of corrugated tubing, wrapped in plastic mesh, with weights attached "
Answer: “This is the so-called fish nursery. They help the fry hide from predatory fish. They also improve fishing, as predatory fish will swim around these things in the hope that some babies will emerge from there. "
Question: “I just moved to a new house. The former tenant left it in the freezer. One-piece stainless steel cylinder, just over 15 cm long, rounded at one end and internally threaded at the other. Anchovies for scale. What is this thing? "
Answer: “This is a wine cooling stick with a lost second part. Freeze it in the freezer, then put it in a bottle of wine. "
Question: “What is this small camera or some kind of detector on the ceiling? I noticed waxing in the salon "
Answer: "This is an indicator that the ceiling lamp has an emergency backup battery and is fully charged."
Question: “This thing with a lot of handles. Mainly made of wood, has been in a thrift store in Mossel Bay, South Africa for years and no one ever knew what it was. Google doesn't know either "
Answer: “This is the control panel of the electrical slimming device. Something like an EKG machine, with the help of it an electric current was passed through certain points, and this was supposed to stimulate the muscles and give the same results as the exercises. "
Question: “A small metal object (about 10 cm) with various mechanical parts on one side. There is a spare gear inside the lined case. Age unknown, but possibly antiques. "
Answer: "This is a drawing tool for drawing dotted lines"
Typewriter part dipped in the ink, then the device had to be news along the lines that it has abandoned the dotted line or, as in this case, point.
Question: “A large cubic object attached to some channel near the dam. Usually found underwater. It looks like it's made of a translucent material? "
Answer: "This is a filter for the intake of water, which is drawn into a reservoir."
At this point, the filter is visible because the water level has dropped. Most likely, there are more such underwater.
Question: “Metal pins with round heads and rotating tubes in a wooden board. Most likely antiques. What?"
Answer: "This is a vintage tie hanger."
Question: "Heavy ball and flimsy wire ... Some kind of holder?"
Answer: "This is a holder for napkins, moreover, from IKEA"
Question: “Two rubber cups at the ends of the plastic arms that do not touch. What it is?"
Answer: "This is a shock massager for the back."
During a blow to the back, they hit the ball against another, adding additional vibration.
Question: “What is this thing that I found at a thrift store? It looks like a ceramic tray that stands on the table and holds something. "
Answer: "A flower vase, also known as a flower frog"
Often used to hold artificial flowers.
Question: “Small round clip with thumbs up. Stretches, but maintains a round shape "
Answer: "This is a phone holder"
New Year's superstitions are respected by many people, who believe that in this way they will do well in the New Year. Superstitions and end-of-year habits include dancing outdoors for health and luck and filling wallets with money for a prosperous year.
True or not, how many of us pass by a superstition indifferently? Whether we know about it from childhood or from the popular tradition, or we hear about a new one, we are still with increased attention and wide-eyed, interested in taking at least a little into account of it.
People all over the world strongly believe in some superstitions related to leaving one year and entering the new year. The basic idea that guides us all on New Year's Eve and on the first day of the new year is that just as the events of that night between the years and the next day happen, so it will go for you in the new year.
Studies show that many people do various things, some of which are more bizarre, to make sure that they have invited luck into their lives and that they have banished bad luck and the problems of the past year.
For example there is a superstition that the New Year must catch you with new clothes so that in the next 365 days you will receive as many gifts as possible. Red is the color of joy and love, so the custom is that if you dress in red for the New Year you will have a lucky and loving new year.
Below are the most famous international superstitions that you can take into account for New Year's Eve and the first day of the new year. Or not! You choose, we just present them to you.
Next let’s see together with Bemorepanda what superstitions exist on New Year night.
New Year's superstitions 2022
On the night between the years and on January 1, don’t cry. Tradition says that those who cry on the first day of the year will have a year of sad events.
2.No bad words
Whoever is polite and mannered with the New Year will always be like that, so it is said that on New Year's Eve both contradictory discussions and licentious or brutal language, as well as stories about ghosts or the dead, should be avoided. Apart from the fact that they are not pleasant at all, they also attract bad luck.
3.Born on January 1st
Children born on January 1 are said to be lucky for life.
4.Do not borrow money
In several countries, people do not borrow money, jewelry or other valuables on the first day of the year and do not pay debts or taxes, do not carry garbage and do not offer gifts, all of which are signs of poverty in the year which is just beginning. Some go even further with superstition, and if they have to get something out of the house, they call someone else for it.
5.Keep your doors open
Americans are accustomed to leaving all the doors and windows open at the turn of the year so that the old year can leave immediately and make way for the new one. At midnight the doors must be opened for the old year to come out and give way to the new one which brings health, happiness and good luck. Another New Year's tradition says that it is good to leave a lamp or a candle lit on New Year's Eve to enjoy a bright and fulfilling new year.
6.Full glasses and plates
It is also said that for a prosperous year it is good to have glasses and plates full on the table at midnight, and for each member of the family to have money in the pocket. Empty glasses, plates and pockets are the signs of a poor year, superstitious people believe.
7.Working on 1st January
Although few agree with the idea, it is said that those who work on the first day of the year are more likely to advance in their careers in the next period. But, paradoxically, starting a large-scale project on that day is pure bad luck.
8.Pay all your debts
If you don't want to be in debt all year, try to pay off your debts by midnight.
In the southern United States, it is believed that a sign of good luck for the whole year is if you eat black beans on the first day of January. It is also said that the one who cooks beans will be twice as lucky.
10.Kissing is mandatory
Under mistletoe or not, kissing is mandatory on New Year's Eve, if you want to have affection in the coming year. Otherwise, you will have a year with little sentimental satisfaction. The midnight kiss marks not only the feelings that bind us to those people, but also how our relationships with the people in question will evolve during the year that is just beginning. In other words, it is desirable that at the turn of the year, the loved one be by your side.
Dancing at midnight outdoors, especially around a tree, brings health and the fulfillment of all desires.
12.Never sweep on New Year’s Eve
A householder should never sweep on New Year's Eve, because it drives away prosperity.
Also in the evening of December 31, do not wash clothes and do not cut with scissors so as not to destroy luck. Tradition also says that you do not have to throw anything out of the house on the first day of the new year because you are throwing your luck.
13.Wear something red
As the years go by, the elders say, it is good for everyone to wear a new coat and something red or some other cheerful color that attracts positive energies.
14.Let in the right persons
It is said that the first person to enter your house after midnight will influence what happens in the new year. For a woman, it would be ideal for a tall, brunette man to enter (blondes and redheads are said to be unlucky, and women too), and if this guest brings a twig of mistletoe, bread and salt, they are all the chances of the new year being the best of your life so far.
15.Make a wish
On the night between the years it is good to make a wish because it has all the chances to be fulfilled.
As the fish swims through the water, you will swim through all the troubles of the next year, without affecting you. But beware, superstitious people say that it must be the first food you eat in the new year!
17.Eat goose meat
This way you will float over problems and you will advance towards your goal, as the "winged fat" does on the shine of the water! Some even say that it is good to avoid chicken meat, because this bird squeaks and so luck spreads
18.Stay with your loved ones
It's important not to be alone, but if you can't do otherwise, call your loved ones at midnight. You will be close to those you met at midnight all year, you will talk all year with the one you talked to in the first moments of the year!
It is good for girls who want to get married in the New Year to see a man at the bedroom window at the turn of the year.
The night when the years change foretells the future. If you are happy, you will be like this all year long! In the same way, sadness or quarrel will be perpetuated: you do not want such a thing. It's not good to be quiet around you either: on this wonderful night even the non-speakers start talking, and the one who hears them talking is said to die. So don't avoid fireworks, firecrackers, the sound of clashing glasses and fun!
Because a refreshing event is approaching, namely Oktoberfest, the Bemorepand team decided to find the most interesting, useful and, in some places, funny curiosities about one of the most popular drinks in the world - beer.
Blonde, brown, unfiltered or wheat, with summery and fresh aromas - these are just a few features of beer, a drink that, by the way, in limited quantities, can take care of your thirst and health this summer. From the boundless space of the internet, Bemorepanda gathered the most interesting and unusual curiosities about beer.
Here comes the second part of Top 100 facts about beer. Here you can view the first part.
51. Sometimes brewers use the secondary fermentation method called kreusening. Fresh fermenting wort is added to the already poured chilled beer. An additional portion of yeast speeds up the fermentation process, cleans up the by-products released during fermentation and improves the taste of the beer, as hops and other additives retain flavor and aroma longer.
51. Hops are one of the classic beer ingredients, although not required for fermentation. It has been used in Europe since the 8th century, but it's real heyday came during the Reformation. If you put hops in the wort during boiling, the beer will get a characteristic bitterness, since when the plant is heated it releases resin. If you add it already during fermentation, when the beer “reaches” in a vat or barrel, the drink will take only aroma from the hops - this process is called “dry hopping”. Brewers only use bumps of female plants - they can be bought dried, in pellets or even briquettes. Hops, by the way, are poisonous: fresh buds can irritate and discomfort their pickers.
The types of hops that are used in brewing. Some of them impart a more bitter taste to the drink, while others, such as Liberty, are more likely to be used for flavoring.
52. Previously, beer was aged in wooden barrels, but with the transition to industrial brewing, manufacturers began to choose steel vats. With the flourishing of crafting, wood has regained its popularity: firstly, wood absorbs the tastes and aromas of aged drinks, passing them on to the next. Secondly, it gives the beer a special woody flavor, which sometimes contains notes of coconut, vanilla or caramel. And thirdly, the wood allows air and microorganisms to pass through, which also change the taste of the wort. Modern brewers don't always use barrels - instead of vats, they can use oak chips, cubes, or spirals. Sometimes the wood is even burned if they want to achieve a drink with a strong and toasty "character".
53. In Africa, where traditional crops grow poorly in subtropical and prairie conditions, sorghum is grown, which easily adapts to different soils. It is from sorghum that local beer is brewed, which is called differently in different countries: in Benin and Togo - chukutu, in Tanzania - mtama, in Sudan - merissa, and in South Africa - kaffir. Although the brewing process is similar to the European one, the taste of beer is very different from the usual lagers and ales due to the use of specific raw materials and a large amount of lactic acid bacteria entering the vessels. Although sorghum beer is traditionally used during festivals and rituals, many Africans prefer to buy European varieties because they contain more alcohol and the brewing process is more hygienic. The drink is loved by the poorest segments of the population, as it perfectly saturates due to its high calorie content.
This is what purple corn looks like, from which chicha morada is prepared.
54. Chicha - a beer-like drink from South America made from corn. It is especially popular in Bolivia and Peru, where this cereal is actively growing, and its strength varies from 2 to 12 degrees. In ancient times, corn was chewed and then spat into a vat, where it was fermented under the influence of saliva, and the starch was broken down into simple sugars. This method exists to this day, moreover,, resort to it even craft breweries, which have special equipment for pasteurizing the drink. Chicha morada is made from purple corn with the addition of pineapple peels, sugar, cloves and cinnamon, which makes the drink look like mulled wine. In addition to corn, South Americans chew cassava, sweet potatoes, and other fruits.
55. Sake, which has been produced for over 1,300 years, is very often called rice vodka or wine, although it is closest to beer because it is made by fermenting grain. For the drink, not all the grain of rice is used, but only its most starchy central part: for this, the rice is polished, removing the bitter shell and upper layers. Although there are special varieties of rice for sake, the specific variety is not so important because during the manufacturing process the producers try to make the drink so pure that it does not leave the grain flavor in it. After the polishing of rice, moisture evaporated, and then added to the koji spores of the fungus, which is known for its taste "umami",as the rice grain has no enzymes. The resulting drink is filtered after fermentation, and two types are distinguished - a slightly filtered unclear nigori and a crystal clear "imperial" one. The strength of sake reaches 20%, but it is often diluted with water up to 15%.
56. In the 19th century in Germany, they began to brew beer from potatoes: raw potatoes were grated, heated to 156 degrees together with water to a state of thick gruel, then a thick syrup was obtained from which the drink was prepared. Potatoes are great for beer, as they are high in starch, which means they are an excellent raw material for yeast. Today, potato beer is not uncommon, and besides the classic varieties,are also used in brewing sweet potatoes, yams and cassava.
57. During the colonial era, pumpkin was widely eaten in North America, which still occupies a significant part of the US gastro culture, especially in the fall. In addition to pies and pumpkin puree, the pilgrims brewed beer: grated vegetable pulp was an excellent source of sugars, replacing cereals, most of which were sent to bread. In 1771, the American Philosophical Society published a recipe for a pure "pompion ale," as it was then called. With the development of cereal crops, the popularity of pumpkin beer gradually faded away, the malt drink we were already familiar with began to be imported from Europe, and the vegetable was no longer used in production. In the wake of craft brewing in the United States at the end of the 20th century, pumpkin was again remembered: it is believed that Bill Owens discovered the recipe in the works of George Washington and tried to implement it. They began experimenting with the vegetable in every possible way: for example, they added nutmeg, cinnamon and cardamom to the wort, imitating the taste of pumpkin pie. Pumpkin porters, stouts and lagers emerged and are now popular in the United States.
There are a lot of breweries in the USA that make pumpkin beer. For example, Rouge itself grows vegetables for beer, picks them in August, dries them, and by September fresh pumpkin ale appears on the shelves
58. Kvass was known in Russia back in the 11th century - at that time it was more alcoholic and looked much like beer. Strong kvass is called melted, that is, boiled, and not arbitrarily fermented. It was prepared from wheat and barley malt or rye bread, adding wormwood, hops, cumin and St. John's wort for flavor and aroma. A little later, kvass was distilled, which is why the amount of alcohol in it increased. Interestingly, there was a disease called "yazya kvass", in which a headache was severe - most likely such an ancient diagnosis was made to those suffering from a hangover after excessive drinking. Now kvass is not considered an alcoholic drink, although according to GOST its strength can reach 1.2%; and the past of the drink reminds us of the verb "ferment", that is, "get drunk."
59. Honey is added to some types of beer, but there is mead - a completely separate brew drink, which does not contain malt. Honey can be anything you like - buckwheat, lime, orange, because of this, the drink turns out to be different in color, density and strength. To taste, it can be not only sweet, but also semi-sweet and even dry. In Russia, nutritious honey was already known in the 10th century: they were both boiled and set, that is, they were left for natural fermentation. Mead was available to ordinary people, since the farm often had its own apiaries, but with the spread of stronger alcoholic beverages, for example, vodka, they practically stopped drinking it. Although you can now buy a drink at any store, industrial meads have little in common with ancient Russian honeys. Besides Russia, mead is popular in the USA and Europe. The American Mead Association notes that new companies are constantly opening in the states that brew different styles: melomel (mead with fruits), metheglin (mead with spices and herbs), kesira (mead with apples), piment (mead with grape juice) and others.
One of the largest mead plants in Russia is located in Suzdal - the industrial history ofbegan here in the 19th century.
60. Braggot is a mead with malt, but it is classified as beer. The drink got its name from the ancient Celtic word bracis, meaning the shape of the grain from which it was made. In England braggot often passed off as pure mead that was condemned even by the Church, so gradually that it is highlighted in a separate style. Initially, braggot was made by mixing mead and ale, then it was seasoned with pepper, ginger, cinnamon, galangal and cloves. It became a traditional wedding drink in some British regions, but its popularity declined in the 17th century.
61. Cider is neither beer or wine, although it is often tried to be included in the classification of these drinks. Cider is made from apple juice that is fermented naturally or by adding yeast. Although it is preferable to prepare the drink from special coarse varieties of fruits rich in tannins, sometimes ordinary table apples are taken. There are many styles of cider produced all over the world: dry and sweet, yellow and pink, highly carbonated and quiet, with added spices, herbs, other fruits and hops. Cider analogs - Poiret or Perry - are made from pears.
62. There are several hundred beer styles in the world, however, craft breweries often transcend traditional and well-known recipes, making it nearly impossible to create a complete guide to all styles. Craftsmen can take as a basis classic beers from Belgium, Germany or the UK, add strange, unusual ingredients to them, or change the brewing process. Also, styles don't just happen: for a trendy new beer to become a style, it has to be made by more than one brewery, so the process takes time. The most recognized guide in the world, American Brewers Association, changes every year, with new varieties being added and definitions of old ones rewriting.
63. Most styles can be divided into two types: ales, or top-fermented beers, and lagers, or bottom-fermented beers. During top fermentation, which occurs at higher temperatures (about 20 degrees), and therefore more ancient, the yeast rises to the surface. During bottom fermentation (about 10 degrees), which spreads when refrigeration machines appear, the yeast is concentrated at the bottom of the container. In the modern world, the second type of fermentation is most often used.
64. Lager is the most popular beer style. 87% of the beer market in the United States Lagers like Corona and Budweiser account for, and the most common type of lager is Pilsner, named after his hometown of Pilsen, Czech Republic. Beer brewing in Pilsen began in the 1200s, but it was the light golden lager that was first made by the Bavarian Josef Groll in 1842. Since then, it has been marketed under the brand name Pilsner Urquell, which prides itself on using Saaz hops, which give the beer a particularly mild flavor, and is named after the Polish town of Zatec.
Despite the fact that Schwarzbier is black, this is a lager, although it is more common to see lagers as golden.
65. Lagers are made on all continents. The Bavarians are very close to the Czech Republic, so they quickly adopted the Pilsner brew, modifying it - the German Pilsners are fresher and more bitter, due to the fact that they use different hops there. Lagers are actively made in the USA, Austria and Japan - in the latter can be to them , rice, potatoes, soybeans and corn added. The public is more accustomed to seeing light lagers, but there are also black ones, such as Schwarzbier, one of the most popular beers in Germany. This beer is a great example of how a dark beverage can be light and refreshing: it has a mild roasted flavor with very clean notes of caramel and coffee. The German brewery Köstritzer is best known for its Schwarzbiers, which has almost five hundred years of history. In addition, such unusual lagers as India Pale Lager are brewed in the world with hopping like IPA or brut lagers, which the amylase enzyme gives sparkle like champagne.
66. The German town of Einbock was a major brewing center in the late Middle Ages: since it was part of the Hanseatic League, local artisans exported most of their produce before the Hanseatic fell into decay in the 16th century. Almost half of the inhabitants of the city made beer: the malt was dried in attics, and it was brewed in a special mobile boiler, which belonged to the city and was brought into the courtyards one by one. This interesting practice, among other things, is evidenced by urban architecture: in many houses, instead of gates, there were huge arches. There is a legend that one of the Bavarian dukes Maximilian was so fond of Einbeck beer that he could not survive the interruptions in supply, so he called the local brewer Elias Pichler to his place to ensure that the drink was always available. Initially, bock - and this is exactly what this beer was called - was made by top fermentation, but Pichler adapted it to Bavarian tastes and over time this style began to be brewed in a larger way. It is believed that the block was the favorite style of theologian and reformer Martin Luther. There are several sub-styles of the bock: a stronger and denser doppelbock, a light tee, and a dark.
67. Not all brewers agree with the strict division, which is why they lager / ale brew hybrid beers. These are ales brewed at typical lager temperatures and vice versa. Or ales that used lager yeast. This brewing method conveys the characteristics of both beer categories, and their styles are nearly impossible to classify. There are several varieties that are produced in this manner. For example, Altbier (old beer) is a typical Düsseldorf style, a bottom-fermented bitter variety, although in many respects it is similar to lagers. Or steam beer, which has been brewed in the States since the 19th century. Initially, it was a lager, which was fermented at unusual temperatures for speed - because of this, its quality deteriorated, but the price became low. Why it was named "steam" is unknown: according to one version, this is due to the fact that it was exposed to the street for rapid cooling, and it emitted steam. On the other, there was so much carbon dioxide in the barrels that it had to be released as steam.
68. Everything that was produced in the German city of Cologne used to be called Kölsch. However, at the beginning of the 20th century, this word was firmly entrenched in local beer - light, highly fermented, hopped, top-fermented, produced in accordance with the Law on Purity. To protect the name and outline the main conditions for the production of the variety, in 1985 24 Cologne breweries signed the Kölsch Convention, which specified the requirements for packaging, labels, advertising, as well as the rules for sale, sale and cooperation with intermediaries. Today, in Cologne bars, köbs - waiters in traditional blue cardigans - pour kölsch into long narrow 0.2-liter glasses and serve it on a special tray with a handle - a kölsch-kränz.
Cologne Köbs waiter with a Kölsch fender in hand
69. Barleywine is a strong, dark, almost black English ale, around which a lot of controversy arises. The term Barley Wine was originally used as a poetic synonym for ale. Beginning in the 1870s, a beer that began to be sold in Britain the brewers themselves called Barleywine, such as the Bass Brewery in Burton-upon-Trent. According to researcher Martin Cornell, there is no difference between barleywine and traditional strong aged ales - this is just a marketing ploy that has spread since the 20th century. In barleywine, alcohol can reach 12%, so it was traditionally sold in small bottles. Perhaps in order to give the beer a more wine-like flavor, in accordance with its name, it was aged in barrels from port, whiskey or bourbon.
70. Due to the numerous British wars at the end of the 17th century, there was a sharp increase in taxes and prices in the country, including for brewing raw materials. It became particularly expensive because of malt, which is why its share and the quality of the product fell sharply.But on hops recently imported from the mainland, taxes did not rise as quickly, so the amount in beer increased. However, for the British, such a drink was too strong and sour, because they were accustomed to the traditional swedish ale, therefore, to save money, they began to mix two types of beer, and then leave for a long exposure - over time, the taste softened and the bitterness of the hops disappeared. The new dark drink became very popular with the working class and was named "porter" after the porters and stevedores who loved to drink it. While it is widely believed that porter was invented by London brewer Ralph Harwood around the 1720s, mixing several different varieties with each other, documents found indicate that porters were known to the British in the past. Due to the possibility of long-term storage, the porter could be imported to other countries, where it took root in its variations. In Poland, for example, a Baltic porter has emerged, which is made with yeast for lagers rather than ales. In pre-revolutionary Russia, this style became known as "imperial stout" because it was loved at the court of Catherine II. Today, the most popular American porters, which are craft brewers, revived after the repeal of "Prohibition" in the United States.
71. Initially, any strong beer was called a stout, and a little later - a stronger porter. In the second half of the 19th century, less black malt than porters and more brown malt began to be added to stouts, giving the stouts a drier flavor. Today, between them there are practically no technological differences, except for the one that is usually used for porters solozhony barley, and for stouts - nesolozhonyzhzhony,but even this rule has exceptions. Inside the stouts, oats (with the addition of oats), Irish, grown from Guinness porters on roasted malt, sweet tropical, made for export to hot countries, and others are distinguished.
72. Tax increases for raw materials has led to the appearance of the Paleales.In the early 18th century, it became cheaper to brew beer at home than to buy it in pubs and shops; in addition, at home it is easier to control the quality of the ingredients, and hence the quality of the drink. When people moved around the country, they were looking for something similar to their familiar home-brewed beer. This led to the fact that artisans began to experiment with beer, trying to find the very taste - and so a highly hopped bitter pale ale, brewed with light malt, was born. The public got tired of the porter, and with the proliferation of transparent glasses, there was a demand for a beautiful, non-cloudy beer that was more difficult to counterfeit. So pale ale became a real British hit. Especially popular was the pale ale from Burton-upon-Trent, a small town in Staffordshire that was formerly known for its quality brown ales. The mineralization of the local springs was believed to be ideal for preparing light strong ales.
Burton-upon-Trent has been famous for its breweries for centuries. Here is the National Brewery Center, where you can get acquainted with the history of the drink in the city
73. By the 19th century, the British East India Company gradually colonized India, discovering unhindered trade in the country. Brewers also drew attention to this market, and the most notable among them was James Hodgson: from the 1780s he practically monopolized the supply of various beers, united under the name Indian Ale, to the colony. However, already in the 1820s, other companies and artisans were able to win the true love of the local public with a brighter beer. Burton brewers sent their pale ales to India. At that time, the transportation of products was possible only by sea and took about six months, and during this time the beer fell into disrepair. Only heavily hopped varieties could preserve their freshness and taste, but porter, although it was familiar to British soldiers, who were full in the country due to national uprisings against the colonialists, was too dense and heavy for the hot climate. Pale ales, on the other hand, are bright, sparkling, with a bitter taste - perfect for quenching thirst and refreshing. Like many other styles of beer, India Pale Ale or IPA virtually disappeared during the World Wars of the 20th century, but reemerged in America in the 1970s with the rise of craft beer.
74. Already in our time, a new style of pale ale was born - NEIPA, which most often stands for New England India Pale Ale. Even though NEIPA emerged in the 2000s, it's hard to say who came up with it. It is believed that the Alchemist and Hill Farmstead breweries in Vermont, and then TreeHouse and Trillium in Massachusetts, began brewing it at about the same time. This style is cloudy, sweet, light, like a tropical juice, while the IPA is clear and very bitter due to the high hop content. NEIPA also has hops, but it is added at the very end of the boil, so it gives its aroma to the drink, without having time to make it bitter. This style is very popular in the USA, where even small artisans brew it.
75. Before hops became one of the most important ingredients, the Netherlands, France, Belgium, Germany and other northern countries used gruit, a mixture of herbs to add flavor and aroma to beer, usually including wormwood, wild rosemary, horse and dog mint, yarrow, juniper, rosemary, marsh myrtle and other plants. The composition of this mixture depended on local traditions and the available plants, many of which are poisonous or known for their psychotropic effects, making the drink highly intoxicating. The first mention of fruit dates back to the 10th century, when the German king Otto II granted the right to trade in the mixture to some churches: at that time, when buying beer raw materials, a tax had to be paid, so only bishops, nobles or large farmers could sell gruit. In many cities there were special people - gruyters who made the mixture and sold it to the brewers. Over time, the Catholic Church practically monopolized the sale of gruit, and hops became an increasingly common ingredient without paying for it. The last nail in the coffin of the herbal mixture was the Protestants. They promoted austerity and abstinence, which influenced the adoption in the 16th-18th centuries of a number of laws prohibiting the use of psychotropic additives in brewing. But the main reason for the disappearance of gruit was religious politics and the decline in the influence of Catholicism in the northern countries. Now gruits are also boiled, but very rarely.
76. In some bars you can see the Sauer - it's not exactly a beer style, but rather a general name for all kinds of acid.Lambics, Gueuze, Gose, Flemish ales, Berliner Weisse or smoked German ales - Liechtenheiners can be hiding here. The latter were once common throughout Germany, but now they are very rare. They are brewed with wheat or barley smoked over an open fire, which give the beer a smoky aroma. And the sour taste appears due to lactic acid bacteria. By the way, in Germany there is another famous beer that is brewed with smoked malt - rauchbier.
Rauchbier was historically made in Franconia, in the city of Bamberg
77. Lambic is made according to the old technology of "spontaneous fermentation": the wort for lambic is boiled, and then left to ferment in an open vessel, without adding special brewer's yeast there.can enter the vessel Any microorganisms, so it is impossible to accurately predict the taste of the resulting drink, however, it cannot be called completely unpredictable either, since brewers still observe the temperature regime and limit the ingress of some bacteria into the mash. The special sour taste of lambics is largely attributed to the yeast strains of Brettanomyces, the most famous of which are B. bruxellensis and B. lambicus, named after the Belgian capital and local style. If in the barrels the beer still tastes too different, then it can be mixed with each other so that the batch is homogeneous. It is believed that real lambic, like champagne, is made only in the Senne river valley - the Pajottenland region and near Brussels, and everything else is just beer "in style".
78. Lambic began to be brewed around the 17th century, but by the 19th it had become a hit. By 1900, there were about 80 breweries in the vicinity of Brussels, specializing in lambic. It became an everyday drink, and farmers often took a bottle with them to work in the fields. From the middle of the century, the popularity of the style began to decline: large players appeared on the market who offered a simpler and more understandable to the consumer light lager, and the popularity of soda with a lot of sugar influenced the mass love for sweet beer. Some breweries closed, others began to sweeten their product on purpose, and as a result, the quality of the lambics dropped. It wasn't until the 1990s that a revival began, fueled by a general interest in local production, especially craft beer, the proliferation of the internet, and the publication of books such as Tom Webbs' LambicLand. Brewers began to come up with cultural events to promote lambics: interactive production tours, tastings, and festivals. Currently, this style of beer is perceived by the Belgians as one of the elements of the country's cultural heritage.
79. Gueuze is a type of lambic for which young (about a year old) and old (about 2-3 years old) beer is mixed. After filling in a bottle, the drink is fermented and becomes highly carbonated. Gueuze is called "Brussels champagne": it is believed that when Napoleon's troops occupied Belgium, a general fashion for sparkling wine began. An enterprising brewer from Geuzenstraat collected empty champagne bottles and poured lambic into them - the beer was so successful that it gained popularity and got its name from Geuzen Street. Although the Lindemans company, which is famous for its lambics, believes that the name comes from the French gazeux, that is, carbonated. Gueuze is usually sweetish in taste with a strong sour aftertaste.
Map of the 1997 Toer de Geuze festival. This is a festival in the Pajottenland region, held twice a year, during which you can get free guided tours and tastings of gueuze and lambics at local breweries
80. Cherry lambic is called scream. It is also made by blending two lambics of different ages with the addition of overripe sour Morello cherries: according to tradition, they are not crushed, but dipped into a barrel of beer, either whole or with a slightly damaged skin. In addition to cherry lambic in Belgium, other types of lambic are made - framboise (raspberry), peche (peach), cassis (black currant) and faro, to which caramelized sugar is added.
81. Gueuze is often confused with gosé - a German beer with a thousand-year history, which is also produced by spontaneous top fermentation with the addition of coriander and salt. It began to be brewed in the city of Goslar in Lower Saxony, but this style gained particular popularity in Leipzig, where by 1800 there were about 80 taverns specializing in gose. Despite strong love, it remained a regional drink, as lagers supplanted almost all ales, and may have completely disappeared due to the wars, but its recipe has survived. The style revived at home at the end of the 20th century and continues to develop now, including among craft breweries on the Russian market.
The area of distribution of sahti and other Scandinavian beer drinks
82. Sahti is a type of beer produced in Finland based on barley, rye, juniper and baker's yeast. It was originally brewed for home use rather than commercial sale, so the recipe has remained largely unchanged over the years. Most often it was made for family events like weddings. Sahti was especially common in western Finland, while in the eastern regions of the country, low-alcohol kalya beer was preferred, whose traditional recipe has practically disappeared. Interestingly, saunas were often used to malt the grain, in which it was possible to maintain a high temperature for a long time. Usually sahti is infused in barrels, not steel vats, protected from oxidation and not filtered - the beer tastes sweet with hints of milkshake. Today in Finland there are only six breweries that brew this style, but for none it is the main one.
83. Berliner Weiss is a cloudy wheat beer with noticeable sourness and high carbonation. It contains only about 3% alcohol. This style is shrouded in many legends. Someone says that Berliner Weiss was inspired by the Huguenots who moved to the German capital from France in the 18th century and missed their usual wine. Someone that one famous 16th century brewer Kord Broyhan from Hanover, while traveling in Hamburg, tasted a previously unknown beer and tried to copy it at home. There is a widespread story that Napoleon called this beer "Northern Champagne". Today Berliner Weiss is very popular in Berlin and is often drunk at dinner, adding various syrups such as raspberry or apple. Berliner has a protected geographic name and can only be produced in the German capital and the surrounding area; however, it is prepared only in two companies - Berliner Kindl and Schultheiss.
Rodenbach Grand Cru - one of the benchmarks for sour ales
84. Flemish or Belgian red ales have their roots in experiments with porter. In the early 1870s, Fleming Eugene Rodenbach studied at a brewery in England, from where he returned home with recipes for this rich dark beer. He began to brew ale, aging it in oak barrels for several years and adding to the yeast lactobacilli, which gave the drink a characteristic sour taste. Later, he founded the Rodenbach Brewery, which sold ready-made blended yeast to other artisans within 50 km of Roeselare, and these breweries produced their own Belgian red and sour brown beer from it. Although the practice of yeast blending spread throughout Europe, Rodenbach is still considered the benchmark for red ales.
85. Brown is another classic Flemish ale. In 1829, Dr. Jean-Baptiste Vrankin wrote that "a dark beer that burns the palate and constricts the throat" is poured in Flanders, and a little later the brewer Georges Lacambre noted its "bitter, rough and tart taste." The popularity of brown beer gradually grew and by the end of the 19th century it became a hit of sales: it was thanks to it that Liefmans, after the damage to its buildings during the First World War, was still able to become the 21st largest brewery in Belgium in terms of production. At that time, these ales tasted quite sour, so they were compared to wine. Over time, it softened: brewers indulge the tastes of the public, addicted to Coca-Cola and other sweet sodas, which, as in the case of lambics, influenced the recipe for ales. Since the 1980s, the popularity of this style has been steadily declining, and some brown beer companies have gone bust.
86. In the French-speaking region of Belgium, the saison, a seasonal golden ale made from the remnants of the fall harvest for the summer, when additional workers were hired to the fields, was widespread among the peasantry. To quench their thirst, a light beer was brewed, refreshing in the heat. The saison recipe is optional: if a berry is born in the summer, then it can be added to the future beer, but if not, then the beer will be brewed from other ingredients. That is why it is now difficult to find two brewers following the same brewing method, since saison is more about a format than a specific taste. In France, there is a similar drink - bière de garde, or "beer for storage", which was also brewed in advance, before the season of active work, so that the peasants could devote all their time to the harvest, and not to cooking.about bière de garde these days. Little is said, and although there are many variations of it in its homeland - from light honey to darker and more fruity, craft brewers rarely use it in their experiments.
87. During the Reformation, the Catholic Cistercian order, which had branched off from the Benedictine order, began to decline. The monks from the Norman abbey of La Trappe decided that one should not succumb to sins and should focus on the strict discipline and asceticism that Saint Benedict bequeathed. The followers of the restrictions became known as Trappists, and in 1892 the Pope officially recognized them as a separate order. However, due to the French Revolution and the persecution of Catholics, Trappists settled throughout Europe, including Belgium. The monks themselves produced everything necessary for life, including brewing beer for themselves and for sale. They noticed that the wort can be filtered repeatedly, making it a lighter drink each time. The strongest first infusions they sold in the villages, the weaker ones, called petite beer - small beer, they kept for themselves or distributed to the poor. It is believed that this system gave names to the classic monastic ales - single, dubbel, triple and quadruple. The strongest varieties were marked by monks with four crosses (Quadrupel from the word quad - four), and the weakest - only one. Over time, the Trappists began to imitate, and in 1962 the monks filed a lawsuit against unscrupulous brewers using a false name. Since 1997, the International Trappist Association has existed: only 20 abbeys that are members of it are entitled to the original name of the beer.
Trappist monk in the brewery of the Abbey of La Trappe
88. The monks brewed a strong and aromatic beer without strong hoppy bitterness. Despite the ban on the use of the Trappist name in production and sale, no one restricted copying the recipe, so secular versions of the drink appeared, called abbey beer. The most common beer was the dowel - in 1926, Westmill Abbey released Dubbel Bruin, which gained a lot of followers and admirers. It is a dark amber beer with a complex malt sweetness and 6-7% ABV, and caramelized sugar is often added to it. The quadruple is considered to be a stronger version of the dowel - the amount of alcohol can be up to 14%. Tripel is a light golden beer also made famous by Westmill. Its fortress is kept in the region of 7-10%. A single is very rare due to its weakness (about 3%) and unsaturation.
89. While many beer styles revived after World War II, some of them have disappeared forever. This happened, for example, with the Berliner oud (or Berliner alto in German). A few years ago, the brewer Marco Loret discovered an old label. It indicated that the Berliner alto was produced by Gustaf Hustinks at the Pauw brewery in Culemborg. The brewery itself was opened in the 19th century, but Houstinks owned it for only a few years - from 1909 to 1913. Beer researcher Rowell Mulder has found advertising campaigns from different masters who have brewed this species since the 1880s, but could not find any recipes, so the taste of Berliner alto remains a mystery. Mulder suggests that it could be a Dutch imitation of German varieties, judging by the name, and most likely fantasy, because the style did not take root and faded into oblivion.
90. While roasted malt can add a coffee-like flavor to beer, natural coffee can be added to the beverage. It is most commonly used in porters, stouts, especially imperial, dark and pale ales. The taste will be very dependent on the grain and its roast, so there can be many variations of coffee beers. In America's new craft era, the plant began to be used in the 1990s, when radical blends of coffee, chocolate and oats or coffee, Mexican vanilla and sugar appeared. Interestingly, the coffee can be added whole, ground or already brewed, including by cold brew.
- Tomato goes from Saldens, a craft Russian brewery
91. Tomatoes are a popular ingredient in beer, especially gose. Most likely, the experiment with tomatoes originates from the famous Mexican cocktail that serves prepada, sometimes called chavela or michelada. According to legend, michelada was invented by a bartender in San Luis Potosi as a hangover and fatigue remedy in the 1910s. In addition to beer, its composition includes tomato juice, lime, spices and hot sauce, depending on the region.
92. Brewing with grapes is considered a special art, as the result is a wine-beer hybrid. The abundance of varieties of this fruit gives unusual flavors: for example, Viognier will give the drink aromas of melon and tropical fruits, and red varieties can give the beer the taste of black currant or cherry. Typically, red grapes like syrah or grenache are added to dark, rich beers like porter or strong ales, while white sauvignon blanc is ideal with gueuze or lambic. Since the 1970s, the Belgian company Cantillon has been brewing lambics every year with hand-picked nutmeg. When picking grapes, the smallest details should be taken into account: there will be a difference between the fruits harvested from the southern and northern sides of the vineyard, and if you cut off the bunches with branches, then a woody note will appear in the taste.
93. In the United States , pizza-flavored beer is brewed. In 2013, Tom and Anthea Seifert from Chicago brewed beer with oregano, basil, tomatoes, garlic and even pizza crumbs. Initially, it was assumed that the resulting mixture could be used as a marinade, but the drink turned out to be so good that they began to drink it just like that. Other brewers also picked up the idea - Liquid Margarita can now be found in many American companies and even in Russian artisans, for example, Pizza Boy from Selfmade Brewery.
94. In the last decade, more and more types of beer have been added to which avocado is added. In 2013, American brewery Angel City Brewery brewed an avocado beer, adding cilantro, red pepper, lime and honey to create a guacamole flavor. After that, Bush Shack Brewery in Australia and Rocky Knob in New Zealand did some experiments. This is a seasonal story, as beer is highly dependent on the harvest of the fruit. Avocado gives the drink not only taste, but also a delicate creamy texture.
95. There are several banana bread flavored breweries around the world, such as Eagle Brewery and Wells and Young's, which introduced the exotic beer in 2002.wort Mashed bananas are added to the, which, when combined with malt, give a bright taste of fruitcake. In general, bananas are a standard ingredient for beer in many African countries: in Rwanda they cook urwagwa, in the Congo - kasixi, in Uganda - mubishi. It is important for this drink to use bananas at their peak of ripeness, as overripe can ruin the taste. Boiled water and fried grains are added to mashed bananas, which have yielded juice. Beer is not heated, but must be filtered to prolong its short shelf life, as bananas are an excellent medium for microbial growth.
96. During the Victorian era in Britain, stout was often consumed with oysters in pubs - the bittersweet taste perfectly complemented the salty shellfish. It is believed that the shells could end up in beer vats because they purify the water, which means they can clarify the beer, masking low-quality or over-dried malt. It is not known exactly when oyster meat was added to the beer itself for flavor, but in 1939 New Zealand's Barnes Oysters began shipping oyster concentrate to British brewers. Sources say that it took at least 18 months to develop the drink, and the amount of concentrate in a bottle is equivalent to one whole oyster. Oyster stout has never been a mainstream beer, and doesn't even stand out as a distinct style, but today some craft breweries are making it experimentally.
97. Petersburg brewery Hophead Gose brewed with the taste of soups and national dishes. The line includes beer with the taste of okroshka, French onion soup, sour cabbage soup, Bulgarian chorba, Megrelian ajika, pickle, tom yam, pho bo, Armenian dogwood soup, kharcho, Indian curry and others. To create taste, edible ingredients are really added to the wort - vegetables, spices, herbs, cheese and even meat broths.
98. Although beer is not the most popular ingredient in cocktails, many drinks are made from it besides the ruff (a mixture of beer and vodka). One of the most famous cocktails, the Moscow mule, which consists of vodka and ginger beer, was invented in the United States and has many variations. In addition to it, in bars you can try shandy or radler (lager with lemonade), michelada, Mississippi porter-fur (porter with bourbon and rum), black velveteen (beer with champagne), beer mojito, chocolate mixtures of liqueurs and porters, and others. Sometimes there are some really weird recipes like beer with ice cream or eggs.
99.Wat Pa Maha Chedi Kaew Temple, 600 kilometers from Bangkok, has an unusual appearance, created from a large number of used Heineken beer bottles and a local type of beer.
100.The Vikings believed that in Valhalla, their heaven, a goat with a udder was waiting for them, which would always supply them with beer.