Best Performances at The Super Bowl from all the years of this famous event

In February 2022, the 2022 Super Bowl will take place - the final of the National Football League.

 

Ahead of the match, which is just some days away, the NFL has announced a roster of performers who will play during halftime.

 

The audience will be entertained by four famous rappers - Dr. Dre, Eminem, Snoop Dogg and Kendrick Lamar. Also on stage will be the hip-hop singer Mary J. Blige.

 

This is the final game of the American football season between the two best teams in the United States. At the same time, it is the most rated event of the year on American television, which gathers the maximum audience from television screens. The Super Bowl is not only watched by sports fans, because it is one of the main events of modern pop culture.

 

Every year, on the first Sunday in February, the US hosts the final game of the National Football League - The Super Bowl. From a purely sporting event, the Superbowl has long turned into a super show. We tell the story of the best performances of this cup, which have become iconic in pop culture and fashion - from Carol Channing to The Weeknd.

 

 

Bemorepanda collected some interesting facts about The Super Bowl 2022.

 

1. Super Bowl - in American football, the title of the final game for the title of champion of the National Football League (NFL) of the United States of America. The game and its attendant celebration over the years is Super Bowl Sunday.

 

2. Any holiday, in my opinion, is great: it is a good mood, emotions, meeting interesting people and friends (if you are watching a company) and a reason for discussion the next day. Well, in America they know how to decorate holidays beautifully and celebrate on a large scale.

 

3. During the break, the stadium turns into a large-scale concert venue. One star is putting on an amazing mini-concert!

 

4. Huge audience attracts advertisers' attention. During the Super Bowl, the most expensive and high-quality advertising in the world is shown - the cost of showing a 30-second video is $ 5 million. Film companies showcase exclusive trailers of the most anticipated films of the year.

 

5. At the same time there are 22 people on the field - 11 attacking players of one team against 11 defense players of the other. The task of attacking in 4 attempts to go 10 yards. In this case, the ball can be passed through the air or immediately run with it in hand. If you miss 10 yards in your available attempts, either give the ball to an opponent or kick the ball into the goal to score 3 points.

 

6. If the attack goes all the way and the player is in the end zone with the ball, this is called a touchdown and the team scores 6 points plus the chance to score one extra. The task of the defense, therefore, is to prevent the attack from passing all those yards.

 

 

7. The Denver Broncos are playing against the Carolina Panthers. For Denver, the main figure is 39-year-old quarterback Peyton Manning, one of America's most famous and respected athletes. For him, this is most likely the last game of his career and a chance to say goodbye to sports beautifully by winning the championship ring.

 

8. Carolina are a young and mischievous team with outstanding defense, having suffered only 1 defeat in 18 games of the season (including the playoffs). The leader is quarterback Cameron Newton, who will soon be named the best player of the regular season.

 

9. From the point of view of non-Americans, the hysteria around, in fact, a football match seems to be a surprising phenomenon. 

 

10. The amazing thing is: Since 1967, when the National Football League and the American Football League began merging, the Super Bowl has grown in popularity until it has become a national phenomenon. 

 

11. Now the final game of the season, during which the NFL champion is determined, in the United States has the character of a national holiday: fashionable department stores like Bergdorf Goodman decorate windows in her honor and come up with capsule collections, and Americans themselves sit en masse in front of TV screens - on the day of the final in the USA they buy and eat only slightly less food than they did on Thanksgiving.

 

 

12.  The TV broadcast of the game is so popular that the match itself has been shifted over the years to the evening time, so that the breaks fall on Sunday prime time. 

 

13. For this broadcast, brands of all stripes traditionally release separate commercials (one minute of airtime during the Super Bowl costs about $ 8 million) - this is how the first iPhone advertisement was shown for the first time, and this year the Tiffany & Co. campaign will be presented during the broadcast. starring Lady Gaga.

 

14. Falling into big news feeds, the fashion industry could not ignore such an event and throughout the existence of the Super Bowl systematically worked its way inside the football game. In the interval between the halves, since 1970, they have been organizing mini-concerts - a little less than 15 minutes, the so-called halftime performances, at which the most famous artists at the time of the game perform. 

 

15. The next morning, the sports media talked about the score, and the rest of the media talked about the performances and costumes prepared by the fashion brand teams for the Super Bowl. We have selected the most iconic ones.

 

16. Raymond James Stadium in Tampa, Florida attracted three times fewer people than usual. Due to antiquated measures, the performances had to be moved from the field to the stage installed in the stands (for the first time in the 55-year history of the Super Bowl!). However, even this did not stop them from staging a grand show. Super Bowl 2021 headliner The Weeknd was accompanied by poet Amanda Gorman, r'n'b singer Jazmine Sullivan, singer H.E.R. and Miley Cyrus.

 

 

17. Viewers first saw Cyrus performing a special TikTok Tailgate show in honor of the doctors (with a Tik Tok broadcast, of course). 

 

18. On the stage, Miley appeared first in the form of a cheerleader by Michael Schmidt, and then in the interpretation of football equipment that Gucci designers created especially for Miley, by the way, the FTW inscription on the top stands for for the win. 

 

19. To the delight of older viewers, rock legends Billy Idol and Joan Jett appeared on stage with Cyrus (they also worked with Miley on her last disc). After Miley, Amanda Gorman, the 22-year-old poet most of us knew about at Biden's inauguration, came up with a new poem about Americans fighting a pandemic. Amanda changed her Prada coat to a Moschino from the Spring 2021 collection, and a red rim for a pearl one. Star stylist Jason Bolden, who works with the main figures of American pop culture, from Alicia Keys to Serena Williams, gathered her for the ceremony (you can find out how his everyday life as a stylist goes on in Bolden's author's show on Netflix Styling Hollywood.

 

20. Although on the eve of the Super Bowl, The Weeknd complained that he did not have enough money to repeat the appearance of Diana Ross (in 1996, the singer landed at the stadium by helicopter), his appearance on the impromptu stage turned out to be no less spectacular. 

 

 

21. The Weeknd decided not to deviate from the narrative set in 2020, and again used the image of Robert De Niro from "Casino" by Martin Scorsese. The outfit was in charge of Givenchy creative director Matthew Williams, who said it took 250 hours of work to create the rhinestone-studded jacket. But The Weeknd made it easier for the makeup artists - this time the singer went on stage without bandages on his face. 

 

22. Dancers have appeared in them, and according to The Weeknd, this is a hairpin towards celebrities who change their appearance for public recognition. The performance has already been sold into memes, including because at the same time as The Weeknd there were thousands of his "clones" on stage - some fans decided that in the middle of the show Abel himself was a little confused.

 

23. J-Lo and Shakira's performance during the Super Bowl 2020 halftime ended just a few hours ago, and it is already being called one of the most spectacular shows in the history of halftime performances. Designer Peter Dundas was responsible for Shakira's costumes. One of them - a red crop top with Swarovski crystals and a transforming dress - has been compared on the Internet to the Gazelle outfit from the Zootopia cartoon, voiced by Shakira. Red, which is so popular on similar tracks, in the Super Bowl, on the contrary, was an exception. Oddly enough, the last time Diana Ross performed in such a dress on the show was back in 1996.

 

24. The choice of outfit for Jennifer Lopez was predictable. “When people think of Jennifer, they think of Versace,” said one of the singer's stylists, Mariel Hann. In just a 14-minute performance, J.Lo changed four outfits, while it took her only 8 seconds to change clothes for the longest time. So, during Jenny From The Block, she was in a leather jumpsuit with rivets (like she wore to concerts in the early 2000s), and Get Right sang in a sparkling bodysuit. 

 

 

25. There were also political statements at the Super Bowl. So, for the finale of the performance, Jay Lo wore a voluminous cape of multi-colored feathers that form an American flag on the outside, and a Puerto Rican one from the inside.

 

26. Shakira's performance was regarded as an homage to Middle Eastern culture. The singer took the stage with the Colombian dance troupe Swing Latino (and performed a belly dance herself), and when she played the track My Hips Don’t Lie, she imitated the manner of Arab women to festively "hoot" with joy. True, not everyone understood the allusion - and so the singer became the main meme of the Super Bowl.

 

27. The end of the show was held under the auspices of girl power. Shakira and J. Lo sang Let’s Get Loud together - Lopez's hit from her 1999 debut album. And on stage they were joined by a chorus of girls led by the 11-year-old daughter Jennifer Lopez Emmy (American Vogue has already read her a great future).

 

 

28. The performance at the 2016 Super Bowl was discussed, firstly, because the game was jubilee - the fiftieth, and all the artists tried to make their performances as patriotic as possible. 

 

29. The incident was that absolutely everything was decided to express love for the native country in the outfits of Italian designers: Lady Gaga was in Gucci, Bruno Mars - in Versace, Beyonce - in Dsquared2, and only Chris Martin's sneakers were American. Otherwise, the patriotic component of halftime performance was all right: for example, the costumes of Beyoncé dancers, which Zana Bane did, were an allusion to the uniforms of the Black Panthers, a radical political group that fought against the oppression of black Americans, and on the day before Super Bowl, the singer presented composition Formation and a clip for it (you yourself know what).

 

30. Jeremy Scott was responsible for the costumes of Perry: he came up with four extravagant (in some places even just weird) looks for the singer - from a beach ball costume to a dress of flames, in which Katy rode out onto the field, sitting astride a huge mechanical dog.

 

31. Scott is known for his commercial approach to fashion, and about the appearance of Moschino clothes at the Super Bowl he said honestly: "This is the most popular show of the year - it has more viewers than the Oscars!" As for Missy Elliott, in her case, the news feed was in her very appearance on the stage after a ten-year hiatus. Thanks to the Super Bowl, her album sales grew more than 900 percent in the week after the match.

 

 

32. Since 2012, bespoke clothing from big brands has become an important part of Super Bowl performances. For example, three years ago, the fashionable component of the performance split in two - on the one hand, there was Bruno Mars in a gold Yves Saint Laurent jacket, on the other - the opera singer Renee Fleming in a black Vera Wang dress made especially for her with white draperies. 

 

33. According to Vera's plan, the dress was supposed to embody all the greatness of American culture, sit comfortably on Fleming and look good against the background of the orchestra. It seems that everything turned out, and in such a way that Rene did not want to donate the outfit to the museum later (in the end, she was persuaded).

 

34. The Super Bowl has had dozens of amazing performances, but Beyoncé is Beyoncé. The show, which the singer, her team and the group Destiny's Child came up with, was so entertaining and polished that it seemed as if the audience was watching a 3D clip. 

 

35. Beyoncé came out in a transforming bodysuit, from which she unfastened parts during the performance until only transparent leather lace remained on her. The outfit was invented by the young American couturier Rubin Singer - according to him, the Super Bowl 2013 completely turned his career around. And we join Vogue.com's question: how did it happen that Beyoncé never lost her breath throughout the entire performance?

 

 

36. The most epic performance in Super Bowl history goes to Madonna. In the guise of an Egyptian queen, she rode out onto the field in a huge golden chariot, which was carried by hundreds of athletes, and then sang her hit Vogue and several compositions with M.I.A. and Nicki Minaj. 

 

37. The costumes for the show were made by Ricardo Tisci - he has already collaborated with Madonna during her three-year Sticky & Sweet tour. “People say that there is a limit to everything, but there are no borders from Madonna. So glad that after trying herself in different roles, she decided to return to the music scene. Not only to give us music, but also to create fashion, create iconic performances, ”said Tisci. For his Super Bowl performance, he came up with three looks: with a long gold cape, with a long black cape and a short dress with over the knee boots. The dancers' costumes were also ordered by Givenchy.

 

38. The Black Eyed Peas were still performing in full force back then, and each costume deserved a separate discussion. Fergie wore a leather dress with huge overhead shoulders (like those of American football players) covered with crystals, and her fingers glittered with huge ring claws worn on the last phalanx. The rest of the band were wearing leather suits with built-in LEDs. Plus the costumes of four hundred dancers glowed. Minnesota-based dance studio Just For Kix took on this challenging design and technical work. Six years have passed since then, and LEDs on clothes and shoes are gradually becoming a common place (the future is somewhere nearby).

 

 

39. The stage in the form of a purple cartoon letter P, the same guitar and sky-blue pantsuit with an orange shirt: this appearance of Prince is invariably included in all lists of the best images of the singer, and outside of such listings it can be safely called the most obvious proof of what he knew how to wear nuclear colors like no one else.

 

40. Perhaps the most scandalous costume in the history of the Super Bowl. During the joint performance of Rock Your Body, Timberlake tore off Janet's suit - the right cup of a leather corset, exposing the singer's chest. This incident became so high-profile that the English-language Wikipedia has a separate article dedicated to it. CBS was fined a record 550,000 dollars, critics said Janet's trick was a sign of moral decline in the United States, and Jackson herself had to make a public apology. 

 

41. The singer's PR service later explained that Janet let the suit down, but no one believed them: the singer's nipple was prudently covered with an ornament in the form of the sun. The bare-chested fragment was cut from the Super Bowl recording, but it was sent to each other anyway. YouTube co-founder Javed Karim even believes that the episode was one of the reasons for the popularity of the video platform.

 

42. Strictly speaking, in 2001 she was not the only one performing at the Super Bowl - the singer was accompanied by Aerosmith, * NSYNC and Mary J. Blige. But Britney was the epitome of the early 2000s. In low-rise white trousers, a crop top and a pierced navel, she was the face of a decade, defining the look of the most fashionable girls for years to come. That same year, Pepsi, the official sponsor of the Super Bowl, shot a commercial starring Britney that looked like a sequel to her performance with Aerosmith.

 

 

43. Diana Ross wouldn’t be herself if her Super Bowl performance hadn’t been built around her as the main diva of the nineties. First, she changed four costumes: she came out in a red fluffy dress, which was transformed into a mini; then she appeared in an orange-pink mermaid dress, changed it to a gold cloak with leggings and a fuchsia-colored corset, and ended the performance in a pink and orange suit. 

 

44. Ross flew away from the stadium in a helicopter. Thirdly, people lined up in giant letters Diana Ross - so that they could be seen even from space. Her performance is ranked ninth in the Top 10 Super Bowl Performances: Diana turned the costumes into part numbers for the first time.

 

45. The press unanimously considers Michael Jackson to be the founding father of the standard halftime performance format - in general, he invented a lot of pop cultural phenomena that did not exist before him. Jackson turned his Super Bowl performance into a hit potpourri for the first time, and produced individual dance routines that flow into each other. 

 

46. The singer's costume became no less legendary than the performance itself: black aviator glasses, a black military jacket with a decorative gold bandolier and black cropped trousers with white socks. The Dsquared2 leather jacket that Beyoncé wore at last year's Super Bowl is a homage to Jackson's 1993 look.

 

 

47. It is believed that halftime performance first became a full-fledged pop show in 1991, when the Super Bowl was headlined by boy band New Kids on the Block. Firstly, for their performance, a real Disneyland was built on the field with a huge castle and hundreds of children dressed as Disney characters. Second, all four members of the group could outperform the models from men's glossy magazines: wide-leg trousers with a high waist, a straight jacket under Adidas sweatpants, a vest for a naked body and a golden leather jacket, like Mick Jagger.

 

48. The king of the twist Chubby Checker in tight black trousers and a silver shirt with a wrap and shoulder pads, plus the famous dance group The Rockettes (44 girls in gold top hats and bodysuits), and 88 more white pianos and pianists - just imagine this party on the football field. After Checker, there were many worthy performances, and some of them were much more spectacular, but there was never more fun in the Super Bowl.

 

49. Actress and singer Channing became the first artist to perform at the Super Bowl. She told The Guardian that she was asked to perform the hit from the Broadway musical Hello, Dolly! literally a week before the match. That halftime performance was built, by the way, not around her performance, but around the Southern University Orchestra - according to Carol, it was like her debut on Broadway. 

 

50.Channing stepped onto the moving platform stage in a white long coat with a hood trimmed with fluffy fur. Presumably, its author was the American couturier Nolan Miller, and the coat itself later became the hallmark of the actress, and she put it on more than once for her other performances.

The National Football League (NFL) has announced that the 58th Super Bowl, the premier sporting event of the year in the United States, will take place in February 2024 at Allegiant Stadium, home of the Las Vegas Raiders. Super Bowl 2024 was originally supposed to be held at the Caesars Superdome in New Orleans, but due to a change in the regular season calendar, the decision had to be changed.

In 2020, when a new collective agreement was signed, the NFL club owners insisted on increasing the regular season from 16 to 17 games, in connection with this, the date of the Super Bowl was shifted by a week. On February 11, 2024, the day of the NFL's main game, the annual Mardi Gras festival will take place in the state of Louisiana. All parties considered it unprofitable to combine the organization of the holiday and the football game, so it was decided to postpone the Super Bowl in New Orleans to 2025.

The resulting hole in the schedule gladly closed Las Vegas. The Raiders moved to Nevada from Oakland in 2020, when the Allegiant opened, at a cost of about $2 billion to build. Due to pandemic restrictions, arena costs are bouncing back poorly - the Super Bowl should help cover a significant portion of costs for construction.

Although initially New Orleans was supposed to host the main game of the season a year earlier. In May 2018, the NFL awarded the Louisiana Superdome the right to host Super Bowl 58 (the arena now has a title sponsor and is called the Caesars Superdome). But when a new collective bargaining agreement was negotiated in 2020, NFL owners managed to push through a decision to increase the regular season from 16 games to 17 games. Accordingly, all playoff dates have been pushed back, including the Super Bowl, which was now scheduled to be held a week later.

The problem is that on February 11, 2024 (the new date for Super Bowl 58), Louisiana hosts its annual Mardi Gras festival. The holiday is celebrated on a grand scale, so it is simply unprofitable to wedge in the Super Bowl there.

The gap that had arisen in the schedule was closed by Las Vegas with its brand new Allegiant Stadium. In 2020, the All-Star Game was supposed to be held there, as well as the draft ceremony, but the covid made adjustments. In 2025, Mardi Gras will be held in March, so the Super Bowl fits in nicely.

However, this is all long-term planning. The next two Super Bowls will be held in Los Angeles (02/13/2022) and Arizona (02/12/2023). The procedure for choosing a city to host the Super Bowl has changed in recent years. If earlier different cities applied to the NFL, and the league chose the most deserving candidate from them, now the NFL does not choose, but appoints governors of the arena for the Super Bowl.

Like Allegiant, SoFi Stadium in California will host the Super Bowl for the first time. For the State Farm stadium in Arizona, this will be the third final match after 2008 and 2015. The Caesars Superdome will become a record holder at all - no other arena in the United States has held eight Super Bowls.

For any US state, hosting the Super Bowl is not only a matter of prestige, but also an opportunity to earn money. For example, from the Super Bowl 2020, which was held in Miami before the COVID-19 lockdown, South Florida received $572 million, which is on average higher than the revenue standard, which is set at $300-500 million. .9 million people, which was the tenth result in history. The cost of a 30-second ad was $5.6 million.

But the host cities of the Super Bowl make money primarily not on broadcasts, but on live tourists. In 2020, there were 62,417 spectators at the Hard Rock Stadium, the average ticket price was $7,000, that is, at least $436 million was added to the box office. tourists, which brought the owners about $ 26 million.

The state authorities also help to earn money from traditional events that are organized during the week before the Super Bowl (for example, the Super Bowl Experience show). As a result, about 200,000 tourists visited Miami during the week of the main game of the NFL-2020. The figures for spending by Miami guests during this time have not been published, but, for example, in 2019, tourists left a total of $ 500 million in Atlanta at the Super Bowl.

If the global community succeeds in defeating the pandemic by 2024, Las Vegas could reap similar profits. For a long time, this city had nothing to do with big-time sports, but in recent years the situation has changed - the National Hockey League (NHL) team Vegas Golden Knights was organized, the NFL club returned, the appearance of a Major League Soccer (MLS) team is planned, a move is being discussed to the Oakland Athletics of Major League Baseball (MLB). Gradually, Las Vegas became a place of attraction not only for tourists and gamblers, but also for sports fans.

On February 13, Inglewood will host the 56th annual National Football League championship game. The Super Bowl is accompanied by the performance of the best artists. The organizers have announced the list of headliners who will perform during the break. On stage will be Dr. Dre, Eminem, Snoop Dogg, Mary J Bligde, and Kendrick Lamar.

For the first time since 2015, Nissan ads will be shown as part of the broadcast of the tournament. The Japanese automaker bought himself 60 seconds of time. The commercial features Brie Larson's Captain Marvel.

The ad will focus on the Nissan Z sports car and the Nissam Ariya electric crossover, which will go on sale in 2023. It is worth noting that NBC, which received exclusive rights to broadcast the match, set a price tag of $6.5 million for a 30-second video (last year the amount was $5.6 million)

2020 and 2021 were not filled with sporting events due to the COVID-19 pandemic. But the disease gradually disappears, and the world returns to its usual rhythm. 2022 promises to be a very busy year with big competitions: the World Cup, the Winter Olympics, the Super Bowl and much more.

Two weeks before the decisive game of the season in the NFL, both participants in this event were determined. The Cincinnati Bengals will face the Los Angeles Rams in Super Bowl 2022.

Ohio representatives got a chance to get into the final meeting after defeating the Kansas City Chiefs in the finals of the American Football Conference. They beat the opponents in overtime with a score of 27:24.

Cincinnati will take part in the Super Bowl for the third time. At the same time, there is not a single triumph on the team's account yet.

Super Bowl 2022 is scheduled for February 14th. The Bengals and Rams will play at the stadium in Inglewood, California (USA).

The most recent Super Bowl winner was the Tampa Bay Buccaneers representing Florida. The NFL is the most popular, richest and most visited league in the world. Breaks in the final match are considered the main advertising platform in the American television market - the placement of a 30-second commercial this year cost about 5.5 million dollars.

The Super Bowl is shown in turn on three television channels - NBC, Fox and CBS, this year the broadcast in the United States was broadcast on CBS.

The Super Bowl is also famous for the musical performances of world stars during the break between the second and third quarters of the game. This year's show was headlined by Canadian artist The Weeknd. Eric Church and Jazmine Sullivan were given the right to sing the US anthem before the match.

The NFL is the most popular, richest and most visited league in the world. Breaks in the final match are considered the main advertising platform in the American television market - the placement of a 30-second commercial this year cost about 5.5 million dollars.

The Super Bowl is shown in turn on three television channels - NBC, Fox and CBS, this year the broadcast in the United States was broadcast on CBS.

The Super Bowl is also famous for the musical performances of world stars during the break between the second and third quarters of the game. This year's show was headlined by Canadian artist The Weeknd. Eric Church and Jazmine Sullivan were given the right to sing the US anthem before the match.

Tenth final of the legend

In 2021, the 55th Super Bowl, Tampa Bay and Kansas, which was the champion of the NFL (National Football League), met Tampa Bay and became the first team in history to host a Super Bowl game at home.

The main protagonist of the leading sporting event in the United States was Tampa Bay quarterback Tom Baird, the most famous representative of this sport. For the 43-year-old native of California, this final was the tenth in his career. He is a six-time Super Bowl winner and was named Man of the Match four times. The Americans won all these titles as part of New England.

He holds the record for the most Super Bowl appearances and wins. And none of the clubs has more league titles than one Birdie. Only in the assets of "New England" and "Pittsburgh" six each. Birdie supports many celebrities. His fans include Donald Trump, Ben Affleck, Stephen Tyler, Magic Johnson, Manny Pacquiao, Dana White, Mark Wahlberg and others.

This past offseason, Birdie became one of the top newsmakers in the US as he left the Boston club for Tampa. And already in the first season he reached the final with the team. For example, in its 46-year history, Tampa reached the final for the second time in history. In 2002, the Florida team beat Oakland.

Billions of chicken wings

According to the United Food and Trade Workers Union, Super Bowl Day is the second most consumed meal in the United States after Thanksgiving. In 2020, for example, the National Chicken Council trade association estimates that a record 1.4 billion chicken wings were eaten on Super Bowl weekend.

Advertising

Promotional videos have become an integral part of the Super Bowl. Companies spend large sums on commercials that are filmed only for the sake of showing on the day of the final. The authors of the commercials are well-known film directors, and the heroes are world stars: Michael Jackson, Ridley Scott, Cindy Crawford, Keanu Reeves, Michael Jordan.

In 2021, viewers were challenged by Mountain Dew and the popular wrestler, actor John Cena. The viewer who names the exact number of soda cans featured in the ad receiveed $1 million.

Millions in 30 seconds on TV

Advertising time during the broadcast of the Super Bowl is the most expensive on American TV, and this amount is growing every year. For example, in 2020, it jumped from $5.1 million to $5.6 million. This is due to the high ratings of the show. For example, 20 Super Bowl drawings made the list of the 30 highest rated shows in the history of American TV.

In 2020, CBC also started trading for a 30-second slot with $5.6 million. But if in 2019 all the slots were sold out by November, a year later the case dragged on until January 2021, because in light of the losses incurred due to companies cut their advertising budgets during the pandemic.

According to Adweek, some companies paid less than $5.6 million per slot, such as Scotts Michael-Gro Company ($5.5 million).

Most Viewed TV Show in US History

Millions of dollars for advertising are determined by record ratings. For example, the top three on US TV channels in 2020 were the Super Bowl on FOX (average number of viewers - 102 million), the program on Fox after the Superbowl Post Game final (58.1 million), and the NFL semi-finals (43.6 million). A similar picture was in 2019 and in other years. For comparison, the inauguration of the 46th President Joe Biden, which took place on January 20, 2021, gathered a total of about 33.8 million viewers on all TV channels broadcast in the United States.

To this day, the most watched single-channel TV show in U.S. history is the 2015 Super Bowl, in which New England defeated Seattle. The top 30 most watched shows in US TV history included 29 Super Bowl draws. Of the non-Super Bowl programs, only the final episode of the comedy television series M*A*S*H (106 million, 1983) made it to the list. Since 2015, however, Super Bowl viewing figures have steadily declined.

Anti-record attendance

Due to the pandemic, the authorities have limited the capacity of the 75,000th arena to 25,000 people in 2021. In this regard, the match set an anti-record attendance.

For example, the attendance record was recorded in 1979 - 104 thousand. The record before the upcoming final belonged to the first Super Bowl held in 1967 - 62 thousand.

Half time show

Musical show at halftime is the main attribute of the Super Bowl. During the break, the main stars of the world music scene always perform. The 2021 season's headliner was Canadian singer The Weeknd (Abel Tesfaye). The show lasted approximately 13 minutes. The singer invested $ 7 million in the show from his own funds.

Before the match, the audience was warmed up by teams of local music stars led by Miley Cyrus.

The final game for the championship of the National Football League of the United States - Super Bowl - will be held on February 13, 2022 at SoFi Stadium in Inglewood, California. In addition to the sporting event itself, the audience has already been promised performances by such stars of the American pop and rap scene as Eminem, Dr. Dre, Kendrick Lamar and Snoop Dogg. The tournament, which has an annual audience of about 100 million people, traditionally also acts as a "podium" for creative advertising of the world's largest brands.

As a tradition, celebrities always perform at halftime. It is always a great honor for celebrities to sing their tracks at the final: in the USA, the Super Bowl is equated with a national holiday. If in previous years one or at most two performers appeared on the Super Bowl stage, this time there are as many as five: Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.

Super Bowl 2022: When is it?

On February 13, Inglewood will host the 56th annual National Football League championship game. The Super Bowl is accompanied by the performance of the best artists.

Which artists will perform?

The organizers have announced the list of headliners who will perform during the break. On stage will be Dr. Dre, Eminem, Snoop Dogg, Mary J Bligde, and Kendrick Lamar.

How much do Super Bowl 2022 tickets cost?

Super Bowl 2022 tickets range from $ 7,700 to $ 15,700 or more.

Who will broadcast the game?

The game is being broadcast this year by NBC, the U.S. leader in the 2020-2021 season (Nielsen estimated 5.29 million daily prime-time viewership), and by NBCUniversal's Peacock streaming service (2021 subscribers). year reached 42 million).

What commercials will be broadcast?

For the first time since 2015, Nissan ads will be shown as part of the broadcast of the tournament. The Japanese automaker bought himself 60 seconds of time. The commercial features Brie Larson's Captain Marvel.

Which is the most important ad?

The ad will focus on the Nissan Z sports car and the Nissam Ariya electric crossover, which will go on sale in 2023.

It is worth noting that NBC, which received exclusive rights to broadcast the match, set a price tag of $6.5 million for a 30-second video (last year the amount was $5.6 million)

What are the advertising debuts this year?

The largest booking site Booking.com will show its first Super Bowl 30-second video, the content of which remains secret.

FTX will also show its first video in the history of the Super Bowl. Crypto trading platform. The plot is not fully known, but the CEO of the company, Sam Bankman, said that the plot is about informing people about the safety of the crypt.

Wallbox, a manufacturer of chargers for electric vehicles, will also join the broadcast of the tournament. The company bought 15 seconds of air in the second quarter of the game.

Rakuten's "Casino Royale" style ad appears to be one of the most interesting commercials. The leadership of the Japanese leader in the field of e-commerce promises a celebrity known all over the world. As well as representatives from the world of fashion.

Why has the price tag gone up so much?

One of the main reasons why NBC raised the price was the possession of the rights to broadcast the Olympic Games in the United States. The Olympics and the Super Bowl will take place at approximately the same time.

Analysts noted that companies that book ads during the Super Bowl are purchasing services that extend to commercials during the Olympics.

Which teams will take part in the Final?

The NFL championship won't end until January 31st. The final match of the championship will be a meeting between the Los Angeles Rams and the San Francisco 49ers.

The winner of this pair will compete for the NFL championship between the winner of the pair of Kansas City Chiefs and Cincinnati Bengals.

Super Bowl on Saturday?

Why not? At least, at least 80 thousand fans like this option. Frank Ruggeri, an 18-year-old student from Florida, launched an electronic petition demanding that the main game of the year in American football be postponed by a day. He was supported by tens of thousands of people.

Do Cryptocurrency Exchanges want to launch ads at Super Bowl 2022?

Two crypto exchanges Crypto.com and FTX will launch commercials on February 13 in the context of the highly acclaimed Super Bowl football final. With this, both platforms want to take the next big step in broad public perception.

Which teams are in action, who are the leaders?

• Kansas City Chiefs

The Chiefs confidently lived up to all expectations - they were the main favorite to enter the Super Bowl before the start of the season. After last year's triumph, the team balanced the offensive line: there used to be a powerful passing attack (plays when the quarterback passes forward), but a limping run (draws when the runner carries the ball in his hands). In the 2020 season, the Chiefs had two great running back at once: one was taken in the draft, the second was traded from a hopeless underdog.

It worked - the Chiefs in the regular season surpassed everyone in yards gained, won 14 games out of 16. And one defeat fell on a meaningless match of the last round - by that time they guaranteed themselves not only the playoffs, but also the first seed - and logically put up a reserve for the game. The highest position in the regular season brought the main sweets of the playoffs: rest instead of the first round and all subsequent games at the home stadium.

The Chiefs fought their way to the Super Bowl last year, with quarterback Patrick Mahomes even having to make one crazy comeback. This time everything turned out somehow routinely.

• Tampa Bay Buccaneers

But the path of “Tampa” is a struggle. The Buccaneers didn't make the playoffs last season, finishing third in the division and winning just 7 games out of 16. Before the start of the new season, they were, let's be honest, not even in the top five contenders for the Super Bowl from the conference. But the most daring believed - after all, Tom Brady came to them in the offseason.

Strengthening is the most important - Tampa lacked a top quarterback. There were many logical questions and fears: is Tom still able to keep the highest level at 43, and can he play just as cool with another coach and in a different manner, and will he quickly play with the new corps of receivers? Of course, Brady answered all the questions - and we see how.

His season is not perfect: Brady and the team are clearly getting used to and getting used to each other. The Buccaneers had a slump in November when they lost 3 out of 5 games, all home losses. The last one was from the Chiefs (24:27), after which the Buccaneers were waiting for a rest. In the NFL, with 17 game weeks, each team only has 16 games, so one of the weeks in the middle of the season is empty, this is called a byvik.

After the rest, the Bucks came back completely different: they won the remaining 4 games and received the fifth seed - that is, they became the best team of those who did not win the division.

What are the predictions for the match?

You can expect a bold attacking game, mainly through a pass - and this is largely the merit of the coaches (Andy Reid for the Chiefs and Bruce Arians for the Buccaneers). Both are not afraid to take risks and like to attack with full force: wide, sweeping, bright. This is confirmed both visually and statistically: the Chiefs and the Buccaneers are leaders in the number of yards gained on average per game on passing rallies. And both teams are among the top six in terms of average points scored per game.

On paper, the Chiefs are the favorites. They have formed an incredible offensive line that is hellishly difficult to defend against. Superstar quarterback who pulls the team at critical moments, elite wide receivers. The Chiefs attack is so strong that it seems that they cannot be stopped, but can only be shot - that is, they play flawlessly and boldly.

The Kansas City Chiefs are now like soccer Brazil in 1982 - they play selflessly, confidently, with a smile and score as many points as they want. But for any superteam, even Brazil 1982, there is always a Paolo Rossi. The question is whether Tom Brady will become such a person on the night of February 7-8.