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From the outside, even for a frequent user, Google seems to change very little! Basically, we have the same simple page, with a search field in the center, a slightly modified logo to mark different special occasions and a button. Type the question that worries you or the product about which you want additional information, press "enter" and get the results.
But for such a simple thing to happen, Google has two essential things: a hardware infrastructure detached from SF (hundreds of thousands of servers) and a software algorithm, which periodically checks the entire Internet to index every page in every site. and then order them, as appropriate. In the SEO activity, we aim to understand how this algorithm works and to help brands be more easily discovered by Google, thus increasing their visibility in organic results.
On the evolution of SEO in 2020. We have often seen how such predictions can slip into derision or generality devoid of real value. Obviously, responsibly written articles, such as The Definitive Guide To SEO In 2020, are a more than interesting read and it is desirable to be read by anyone with concerns in this industry. Bemorepanda has collected a lot of funny memes about these changes.
1.Remove this
2.Dumb
3.Google starts switching
4.Got anymore of them
5.Follows
6.Internal links
7.About Google
8.Sorry, Dave
9.Three penalities
10.Eat it
11.Medic update
12.Page 7
13.SEO
14.Out of google
15.Future of SEO
16.Oh my god
17.Content!
18.Rank
19.A lot of stuff
20.Canonical
21.Do you wanna build a snowman
22.Terence Eden's
23.Google service
24.Apple maps
25.Nice local
26.About SEO
27.Take out links
28.Anchor text
29.Redirect
30.Spider and panicked
31.Your move, apple
32.Doing an audit
33.That'd be great
34.I love AMP
35.SEO
36.SEO things
37.CORE
38.Apple vs Android
39.Optimize
40.Sad Jimmy
41.Friends
42.You get a link
43.Manipulated search
44.I see you use Bing
45.Tell me more about it
46.Meanwhile
47.How to deal with a Google penalty
48.Your post is bad
49.Dead
50.Cutted
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40 facts about internet marketing around the world that are useful not only for marketers
Internet marketing is the promotion of goods and services through online services. Depending on the size of the business and the niche they occupy, entrepreneurs use different channels, ranging from PPC to blogging, where they share useful content. For example, they show how-to videos to promote brand products naturally.
Unlike traditional advertising in newspapers, television, radio, banners, billboards, posters, Internet marketing functions online.
It provides powerful lead generation and communication tools to interact with your audience, measure engagement and brand loyalty. Popular internet marketing channels include email marketing, PPC, SMM, instant messengers, chat bots, web push notifications, and search engine optimization.
Today, mastering the skills of working in Internet marketing is a must for every entrepreneur. Read on with Bemorepanda to find out 40 interesting facts about internet marketing.
1. In three years, the number of social media users has grown by more than 12%. In 2017, there were 2.46 billion, and now it is 2.77 billion.
2. 81% of marketers find that their audience grows if they invest at least 6 hours a week in social media marketing.
3. Infographics are shared on social media and get 3x more likes than any other type of content. On average in the world in B2B, the most popular social networks are LinkedIn (82%), Twitter (66%), YouTube (64%), Facebook (41%) and SlideShare (38%).
5. 71% of users who have a positive social media experience with a brand are likely to recommend it to others.
6. Top brands have a 4.21% follower engagement rate on Instagram, 58 times higher than Facebook and 120 times higher than Twitter.
7. Twitter has 336 million monthly active users, Facebook 2.27 billion, Instagram 1 billion, and LinkedIn 500 million.
8. On social networks, people spend an average of 2 hours 15 minutes a day.
9. Facebook Messenger and WhatsApp are the main messengers for messaging, with over 50% of users using either one or the other.
10. Snapchat is the most popular among Gen Z - 38% use it regularly.
11. Instagram Stories is used by over 400 million people every month.
12. Every month brands exchange with users more than 2 billion messages. 45.8% of people prefer to contact the business via messaging rather than email.
13. More than 90% of marketers using a social media influencer strategy find it successful.
The number of sales directly depends on the website loading speed
14. Worldwide e-commerce sales in 2020 are expected to reach $ 3.45 trillion.
15. One second of delay in page load speed can cost you a 7% loss in conversions. Sites on the first page of Google search results load in less than 2000 milliseconds on average.
17. According to Pingdom, the fastest website to date is bhphotovideo.com, followed by hm.com and bestbuy.com, all loading in less than 0.5 seconds.
18. It is estimated that in 2020 about 47.3% of the world's population will make online purchases.
19. Online grocery stores will reach $ 100 billion in revenue by 2025 and will occupy 20% of the total grocery market.
20. Despite the increase in the use of mobile devices, users continue to shop from desktop computers.
21. At least one in four people will shop online at least once a week. Yet even in the US, only 28% of small businesses sell their products online.
22.71% of shoppers think it's more profitable to shop online than in stores.
23.28% of online shoppers will abandon a purchase if shipping costs are too high.
24. Using product videos can increase purchases by 144%. 25. 47% of all online orders are delivered free of charge.
26. Buyers are willing to spend 30% more on products if the seller offers free shipping.
27. Although the majority of smartphone and tablet owners (68%) tried to make a purchase on their device, two thirds (66%) were unable to complete the purchase due to difficulties encountered during checkout.
28. Every year, people refuse to complete $ 18 billion worth of purchases.
29. The mobile opt-out rate is 97%, compared to 70-75% for desktop computers.
30. The main reasons for cart abandonment are: too high shipping costs, not ready to buy, no location on the list for free shipping, shipping cost information is too late, and websites loading too slowly.
31. The average age of buyers in B2B is up to 35 years.
32.71% of all buyers start searching for goods and services with general queries without specifying a brand.
Responsive design for any device and your application is vital
33. About 53% of emails are opened by people on mobile devices, while if the subject line of the email is personalized, the probability of opening increases by 25%.
34.70% of users do not like ads on smartphones.
35.89% of time spent on a smartphone is spent on apps, and the remaining 11% on websites.
36. Mobile usage has almost caught up with desktop: 48.2% of all online traffic is on mobile and tablet devices.
Blogs are alive and actively engaging an audience
37. Unlike social media, long blog posts generate 9 times more leads than short ones.
38. The most popular content marketing strategies are blogging (65%), social media (65%) and case studies (64%). In addition, 78% of B2B buyers read case studies while researching a proposal, as well as white papers, watch webinars, download e-books and third-party analytics reports.
39. Blogging continues to be the number one marketing strategy for companies (according to 45% of surveyed marketers).
40. 81% of users trust the information found on blogs. In the US, 61% of shoppers made a purchase based on blog recommendations.
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