Print on Demand Market Analysis Report 2023-2027

The print on demand market size is estimated to grow at a CAGR of 24.42% between 2022 and 2027. The market size is forecast to increase by USD 15,269.14 million. The growth of the market depends on several factors, including the growing use of customized T-shirts as a branding tool, the rising popularity of lenticular-printed merchandise, and the growing popularity of private-label brands. Print on demand is an order fulfillment method that prints items as soon as an order is placed. Print on demand products are only shipped when the product is demanded by the consumers. Instead of mass production and inventory management, the items are printed and based on customer demand. 

Print on Demand Market Overview

• The growing use of customized T-shirts as a branding tool is the key factor driving the growth of the global print on demand market. Businesses are increasingly using personalized t-shirts as a branding strategy to brand their business and products. This technique is used mainly by start-ups to increase brand awareness and attract potential customers to their products and services. They can casually convey your brand message by putting your logo or company name on the T-shirt. Wherever the wearer goes, people will notice the brand on the T-shirt, which will gain valuable attention for the brand of that company.
• Additionally, custom t-shirts are often used to share slogans that raise awareness of social issues and causes that are worthy of support. In addition, on-demand t-shirt printing is a low-cost and affordable marketing investment. Hence, the increasing use of custom t-shirts as a branding tool is expected to drive market growth during the forecast period.

Trends

• Increasing personalized trends in the fashion industry is the primary trend shaping the global print on demand market growth. The customers' growing disposable income allows them to spend on clothes that are customized. People love donning personalized T-shirts and home decor with slogans or logos printed on them as a result. With so many people buying equipment with slogans or logos printed on them, especially movie buffs, the entertainment industry is helping the market grow.
• For example, popular TV shows like Big Bang Theory and Game of Thrones have a large fan base. Fans are willing to spend a considerable amount of money to buy t-shirts or other products with their favorite quotes or slogans on them. This is expected to have a significant impact on the growth of the print on demand market during the forecast period. 

Restrain

Dynamic pricing of raw materials is a major challenge that affects the growth of the global print on demand market. The main materials used in printing are paper, substrate, and ink. Products purchased through the web-to-print service also use these raw materials. The paper industry is under heavy cost pressure due to the high price of input materials. In addition, suppliers use raw materials such as additives, binders, solvents, and pigments to produce digital printing inks. Most suppliers use pigments in the ink to achieve color effects

Furthermore, since pigments play an important role in the production of ink, the cost of these pigments greatly affects the cost of the ink. Titanium dioxide, a bright white, insoluble powder, is a common ingredient used in pigment formulations. The price of titanium dioxide is higher than that of other elements, such as triphenylmethane and eosin, used in inks. The high cost of titanium dioxide indirectly affects the cost of the ink. Hence, these factors will impede the growth of the market during the forecast period.

Print on Demand Market Segmentation By Platform 

The market share growth by the software segment will be significant during the forecast period. Print on demand software is an essential tool for many industries. In fact, engineers and designers are maximizing the use of these advanced software tools, which benefit a wide range of applications from clothing to accessories. Print-on-Demand software, such as Printful, Spocket, Gooten, etc., is hosted externally, allowing businesses to access print software and file software through the cloud or on-premise.

This print on demand market report extensively covers market segmentation by platform (software and service), product (apparel, home decor, drinkware, and accessories and other products), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.