The National Football League (NFL) has announced that the 58th Super Bowl, the premier sporting event of the year in the United States, will take place in February 2024 at Allegiant Stadium, home of the Las Vegas Raiders. Super Bowl 2024 was originally supposed to be held at the Caesars Superdome in New Orleans, but due to a change in the regular season calendar, the decision had to be changed.
In 2020, when a new collective agreement was signed, the NFL club owners insisted on increasing the regular season from 16 to 17 games, in connection with this, the date of the Super Bowl was shifted by a week. On February 11, 2024, the day of the NFL's main game, the annual Mardi Gras festival will take place in the state of Louisiana. All parties considered it unprofitable to combine the organization of the holiday and the football game, so it was decided to postpone the Super Bowl in New Orleans to 2025.
The resulting hole in the schedule gladly closed Las Vegas. The Raiders moved to Nevada from Oakland in 2020, when the Allegiant opened, at a cost of about $2 billion to build. Due to pandemic restrictions, arena costs are bouncing back poorly - the Super Bowl should help cover a significant portion of costs for construction.
Although initially New Orleans was supposed to host the main game of the season a year earlier. In May 2018, the NFL awarded the Louisiana Superdome the right to host Super Bowl 58 (the arena now has a title sponsor and is called the Caesars Superdome). But when a new collective bargaining agreement was negotiated in 2020, NFL owners managed to push through a decision to increase the regular season from 16 games to 17 games. Accordingly, all playoff dates have been pushed back, including the Super Bowl, which was now scheduled to be held a week later.
The problem is that on February 11, 2024 (the new date for Super Bowl 58), Louisiana hosts its annual Mardi Gras festival. The holiday is celebrated on a grand scale, so it is simply unprofitable to wedge in the Super Bowl there.
The gap that had arisen in the schedule was closed by Las Vegas with its brand new Allegiant Stadium. In 2020, the All-Star Game was supposed to be held there, as well as the draft ceremony, but the covid made adjustments. In 2025, Mardi Gras will be held in March, so the Super Bowl fits in nicely.
However, this is all long-term planning. The next two Super Bowls will be held in Los Angeles (02/13/2022) and Arizona (02/12/2023). The procedure for choosing a city to host the Super Bowl has changed in recent years. If earlier different cities applied to the NFL, and the league chose the most deserving candidate from them, now the NFL does not choose, but appoints governors of the arena for the Super Bowl.
Like Allegiant, SoFi Stadium in California will host the Super Bowl for the first time. For the State Farm stadium in Arizona, this will be the third final match after 2008 and 2015. The Caesars Superdome will become a record holder at all - no other arena in the United States has held eight Super Bowls.
For any US state, hosting the Super Bowl is not only a matter of prestige, but also an opportunity to earn money. For example, from the Super Bowl 2020, which was held in Miami before the COVID-19 lockdown, South Florida received $572 million, which is on average higher than the revenue standard, which is set at $300-500 million. .9 million people, which was the tenth result in history. The cost of a 30-second ad was $5.6 million.
But the host cities of the Super Bowl make money primarily not on broadcasts, but on live tourists. In 2020, there were 62,417 spectators at the Hard Rock Stadium, the average ticket price was $7,000, that is, at least $436 million was added to the box office. tourists, which brought the owners about $ 26 million.
The state authorities also help to earn money from traditional events that are organized during the week before the Super Bowl (for example, the Super Bowl Experience show). As a result, about 200,000 tourists visited Miami during the week of the main game of the NFL-2020. The figures for spending by Miami guests during this time have not been published, but, for example, in 2019, tourists left a total of $ 500 million in Atlanta at the Super Bowl.
If the global community succeeds in defeating the pandemic by 2024, Las Vegas could reap similar profits. For a long time, this city had nothing to do with big-time sports, but in recent years the situation has changed - the National Hockey League (NHL) team Vegas Golden Knights was organized, the NFL club returned, the appearance of a Major League Soccer (MLS) team is planned, a move is being discussed to the Oakland Athletics of Major League Baseball (MLB). Gradually, Las Vegas became a place of attraction not only for tourists and gamblers, but also for sports fans.
On February 13, Inglewood will host the 56th annual National Football League championship game. The Super Bowl is accompanied by the performance of the best artists. The organizers have announced the list of headliners who will perform during the break. On stage will be Dr. Dre, Eminem, Snoop Dogg, Mary J Bligde, and Kendrick Lamar.
For the first time since 2015, Nissan ads will be shown as part of the broadcast of the tournament. The Japanese automaker bought himself 60 seconds of time. The commercial features Brie Larson's Captain Marvel.
The ad will focus on the Nissan Z sports car and the Nissam Ariya electric crossover, which will go on sale in 2023. It is worth noting that NBC, which received exclusive rights to broadcast the match, set a price tag of $6.5 million for a 30-second video (last year the amount was $5.6 million)
Los Angeles is a city of dreams and stars, of the rich and famous, a place that surprises and impresses with its size, diversity, and mystery. It's the place I've seen the most in movies and dreamed of getting there at least once. And YES, it's like in a film because Los Angeles is a city of superlatives and contrasts.
The relief, the Mediterranean climate, and the development opportunities have attracted over 4 million people worldwide living in the "City of Angels," a world center of business, entertainment, culture, media, technology, and education.
Since its inception on September 4, 1781, Los Angeles has become a vibrant, opportunity-filled metropolis, one of the most ethnically diverse cities in the world.
Today, more than 4 million people live in LA, of whom only 28.7% are non-Hispanic whites. You can hear people speaking Spanish everywhere, which is justified because Hispanics and Latinos make up almost half of the population (48.5%). Asians make up 11.5%, and blacks and African Americans make up 9.4% of the city's population.
What Attractions Can You Find in Los Angeles?
The Hollywood Walk of Fame, a boulevard with more than 2,600 stars paved on the sidewalk, is one of the most successful marketing ideas ever produced, attracting over 10 million tourists annually.
The man who started the idea to create a celebrity boulevard is E.M. Stuart, who in 1953 proposed the Walk Of Fame to maintain the glory of a community whose name means brilliance and enthusiasm in the world's four corners.
It is not sure where the original idea came from; however, it is known that the ceiling of the Hollywood Hotel's restaurant once had stars painted on the top with celebrity names and could have been a forerunner of the idea of placing stars on sidewalks.
25 best places to visit in Los Angeles
Los Angeles is a city of dreams, a "blue dream" of the young and ambitious, those who come here for big money and vibrant life. This is a city of celebrity, total luxury, and well-being. And it doesn't matter what hides behind the facades of the buildings and the glittering decorations.
Over the years, young, energetic, and beautiful people have gathered in Los Angeles. They created a unique "choice" atmosphere, an easy life under the bright California sun. Beaches, chic hotels, nightclubs, parties, trendy shops - the whole gigantic entertainment industry is booming in the city.
The famous amusement park, known to every American since childhood. It is located in Anaheim, south of Los Angeles. Disneyland is an actual fairytale city. Walt Disney heroes live, magical castles rise in entire painted cities, and memorable live shows.
24. Universal Studios Hollywood
It is a giant amusement park designed for adults and children. Favorite characters from movies and cartoons greet visitors. The pavilions feature movie sets and real filming props. Universal Studios is close to the Hollywood area.
23. Hollywood Bowl
An open-air concert hall and a museum are located in Hollywood Hills. Since the 1920s. Here are organized concerts from the twentieth century by famous music groups such as "The Beatles" and "Depeche Mode." World symphony orchestras also often play here. The building is built in the form of an amphitheater, which offers excellent acoustics. You can look at old posters, tickets, and various concert items from the past years in the museum.
22. Union Station
The station was built in the 1930s. The architecture of the building is a mixture of colonial and Art Nouveau styles. The station became famous because episodes of many favorite movies were filmed here, including - "Pearl Harbor" and "Catch Me If You Can." Subway and tram lines pass through the station. The Parkinson's brothers worked on the station project.
21. Staples Center
Sports complex, which was opened in 1999. Various table and sports events are organized here: national leagues, championships, awards, colorful shows. The Staples Center is home to many famous NHL, NBA, and other sports teams. Over 4 million people visit the arena annually; its capacity is about 20 thousand spectators (depending on the nature of the event).
20. Rodeo drive
One of the central alleys of the Beverly Hills area, a concentration of prestigious brands and a real "Mecca" of shopping. Rodeo Drive has boutiques of all the well-known and respectable world fashion brands. Local shops sell only exclusive products and offer the highest quality services. Some showrooms are open by reservation only.
19. Olvera Street
Street in the historical part of Los Angeles. The place became known during the rule of the Spaniards, then was called "El Pueblo de la Reina." There is a large and colorful Mexican market; many festivals, processions, and music festivals are often organized here. Many cafes offer savory Mexican dishes.
18. Cathedral of Our Lady of the Angels
Roman Catholic Cathedral was built in the original postmodern style. The building does not have right angles. The facade looks quite terse, and the interior space resembles the landscape of a fantastic saga. The cathedral was built in 2002 on the site of the Church of St. Biviana, destroyed by an earthquake in 1994. The author of the project was the Spanish architect R. Moneo.
17. Griffith Observatory
The observatory is a popular tourist attraction and, at the same time, a severe scientific institution. It was opened in 1935. Visitors can attend a show or lecture at the planetarium or see a themed exhibition featuring telescopes and planetary models. During World War II, pilots were trained at the observatory in the 1960s. Astronauts were trained here for a flight to the moon.
16. California Science Center
The museum was founded in the middle of the 20th century. The collection consists of exhibits demonstrating achievements in astronautics, aviation, high-tech industry, and science-intensive industry. The territory is divided into several thematic areas; a separate room is allocated to present the shuttle "Endeavor." The museum also has an IMAX cinema. The science center often hosts various themed events.
15. Ranch La Brea
The territory of the bituminous lakes within the city limits of Los Angeles, where numerous remains of prehistoric animals have been found: sword-toothed cats, mammoths, bison, lazy giants, and others. There is a paleontological museum, which features discoveries dating back to the late Pleistocene. The museum's territory is decorated with figures of mammoths and other extinct animals.
14. Museum of Contemporary Art
Museum of Contemporary Art opened in 2015. Billionaire I. Brod participated in financing the project. The building is located next to the Walt Disney Concert Hall. The original facade of the building consists of irregular white cells. Remind visitors of a piece of cheese, a sponge, and a subwoofer at the same time. The museum contains works by artists from the second half of the 20th century.
13. Madame Tussauds
The Hollywood Branch of the World's Famous Wax Museum Here, you can admire Brad Pitt, Johnny Depp, Audrey Hepburn, Elizabeth Taylor, Marilyn Monroe, and many other legendary stars and TV stars and singers. Curiously, Madame Tussauds Los Angeles is more visited than the "headquarters" in London.
12. Petersen Automobile Museum
The museum was opened in 1994 primarily due to the financial contribution of media mogul R. Peterson, who pioneered two popular car magazines. The car collection is located on four floors. A separate floor is allocated to themed exhibitions dedicated to famous Hollywood movies. The plot revolves around races and cars (for example, in the film "Gone in 60 Seconds").
11. Los Angeles Museum of Natural History
The museum building is a monumental marble structure with a domed roof and an arcade; it is included in the American Register of Historic Places. The museum was opened in 1913, and for several decades, until 1975, additional rooms were added. The museum's collection is considered the largest in the western United States, with 33 million exhibits in the fund.
10. Los Angeles County Museum of Art
The Art Museum in downtown Los Angeles. The gallery is visited annually by up to 1 million people. The museum's collection covers almost all historical periods and has about 100,000 objects. Currently, the gallery's funds continue to be actively replenished. In front of the entrance, there is an original lighting installation consisting of 200 lanterns.
9. Getty Center
A cultural center that is considered one of the largest in the world. A considerable number of invaluable works of art are preserved here. The museum was opened in 1997, and more than $ 1.3 billion has been spent on its creation—billionaire J.-P. Getty, a collector, connoisseur of antiques, and a great enthusiast, was actively involved in funding. The Getty Center consists of several pavilions displaying paintings, sculptures, and arts and crafts.
8. Walt Disney Concert Hall
The original building of modern architecture was erected in 2003 by F. Gary. W. Disney's wife funded this project. The structure is designed in such a way as to create excellent acoustics in the room. The futuristic facade panels of the concert hall, due to the irregular shape of the bright sun, look like frozen blocks of ice.
7. Kodak Theater
The scene is now called Dolby Theater. This site is like the annual Academy Awards. The building opened in 2001 and is located in the historic center of Los Angeles. The theater is a multifunctional complex that includes several cinemas, nightclubs, restaurants, and shops. You can enter the theater with a guided tour organized every 30 minutes.
6. Grauman's Chinese Theater
The theater is located on Hollywood Boulevard. The building was erected in 1927 at the expense of S. Grauman in the "pseudo-Asian" architectural style. The interior decoration is distinguished by splendor and pretension, just like the palace of the Chinese emperor; gilding, red color, and bright frescoes predominate here. The theater is considered a symbol of Chinese culture. The premieres of many Hollywood movies take place in its territory.
5. The Hollywood sign
The famous white inscription "HOLLYWOOD" is located in Hollywood Hills. It was introduced as an advertisement for a new residential area in 1923. Still, over time it became a symbol of the American film industry. The inscription is known worldwide as a unique mark and a quality mark. It is located at an altitude of about 500 meters on the slopes of Mount Lee Hill. The inscription was attacked by vandals several times but was quickly restored.
4. Hollywood Walk of Fame
The pedestrian sidewalk on Hollywood Boulevard and Vine Street. The site has gained fame for the star-shaped commemorative plaques embedded in the sidewalk. These stars are engraved with the names of film actors, artists, cartoon characters, and even individual companies. To reach Avenue of Stars, celebrities must register with the Hollywood District Chamber of Commerce and pay $ 25,000.
3. Santa Claus
The area is located off the coast of Los Angeles, off the coast. Like Beverly Hills, it is home to rich people and celebrities. Santa Monica is a popular seaside resort; the area gained prominence in the 1980s. Local beaches are in high demand among surfers, trendy partygoers, and young people looking for pleasure: tourist services - excellent infrastructure, and entertainment facilities for all tastes.
2. Beverly Hills
An elegant and rich urban area, hosting mainly celebrities, famous athletes, industrial magnets, wealthy foreigners, and politicians. In 1919, actor D. Fairbanks Jr. settled here. He was followed by Charlie Chaplin, Rudolph Valentino, and other celebrities. A bus tour of the luxurious streets of Beverly Hills is specially organized for tourists.
The most famous neighborhood in Los Angeles hosts world-renowned film studios and popular movies. The most visited places in Hollywood are the renowned Walk of Fame, Hollywood Boulevard, and Sunset Boulevard. Historic theaters in the area often host premiere screenings of upcoming bestsellers and Oscars. Many celebrities are buried in the local cemetery.
Best Places For Shopping In Los Angeles
Venice Beach: Venice Beach Beach is a great place to shop for cheap souvenirs, cheap sunglasses, and original arts and crafts by local artisans. Best Bargain - 3 souvenir t-shirts for $ 10
Downtown LA Fashion District: Over 1,000 stores of local clothing manufacturers and top designers cover 100 blocks of downtown Los Angeles, divided into themed blocks from men's to casual ladies' formal wear.
Retro Row Street 4 in Long Beach: where costume designers sell vintage clothes on 4th Street between Cherry and Junipero.