All Chihuahuas must be bathed to prevent build-ups of dirt and to keep their fur free of any tangles, according to many healthcare specialist. If you wonder what is the best way is to clean them, this article and video at the end will walk you through the steps to bathing a Chihuahua.

While bathing is an very important for the health of your Chihuahua, you should avoid over-doing it. It is very common for many owners to bathe their puppies a few times a week, which can easily dry out their skin.

So, how often are you supposed to bathe them?

Experts suggest to bathe them around once every 2-3 weeks, as this should keep them clean without drying out their skin. However, It really depends on a few other factors, such as their level of outdoor activity, the type of shampoo you use, if they are long-coat or smooth and how clean the air is inside your home.

Ready to bathe your Chihuahua? This is what you'll need

Before you can give your Chihuahua a proper bath that he deserves, you'll first need to buy a few supplies.

• Premium dog-formulated shampoo (do not use people shampoo, as it can be too harsh for their delicate skin)
• Wash cloth
• Dry Towel
• Pitcher or large bowl
• Some treats

Steps To Bathing a Chihuahua

To make the bathing process easier and less messy, give your Chihuahua's coat a good brushing to remove any excess fur. Brushing them beforehand will catch any loose fur on their body that would otherwise end up in your bathtub or sink.

There's really no one specific way to bathe a Chihuahua. Some owners prefer doing it in a large sink, while others prefer to do it in the bathtub or tin bucket. As long as you don't get backaches from bending over, then it's usually best just to bathe them in the bathtub. It has a readily available water source, towels, and it's easy to clean up. With the tub stopper removed, turn the water and wait for it to reach a comfortable, luke-warm temperature that isn't going to freeze or scald your Chihuahua.

Just remember to try and make them as comfortable and relaxed as possible. If they are nervous or anxious of getting bathed, try petting and talking to them to calm them down. Typically, this type of behavior goes away once they get into a routine with consistent bathing at certain times of the month.

With your Chihuahua in the bathtub, follow these steps to clean properly clean them:

• Fill a pitcher or bowl up with luke-warm water and gently pour it over their body while holding shielding their head with your free hand.
• Read the directions on the label of your dog shampoo to see exactly how much needs to be used. Because of their small size, Chihuahuas usually only need a very small amount of shampoo.
• Lather the shampoo into their fur coat using either your hands or a wash cloth. Remember, it can easily cause pain and discomfort if it gets into their eyes, so keep their head shielding during the process.
• Allow the shampoo to sit for a couple minutes to help freshen their coat.
• Fill the pitcher back up with more water and pour it over their body to rinse out the shampoo. As the water pours over their body, run their coat with your hands to help work out the shampoo. Repeat this step until the water comes out clear and shampoo-free.
• Now that your Chihuahua is fresh and clean, take them out of the tub and wrap them up in a dry towel. Gently rub the towel against their body to speed up the drying process.
• Since your Chihuahua did such a good job at bath time, give them a treat followed by lots of petting and praise.

For a detailed step-by-step video on how to wash your Chihuahua, you can watch the video bellow:

Credit: Bemorepanda.com

Social media content has gained prominence over the last few years due to the benefits it provides. As per the statistics, social media is used by more than 60% of people i.e. 4.8 billion people around the world. On average, people spend 2h 24m every day on social media.

Good social media content can help you reach an expanded audience. You can get more followers and increase awareness about your brand. Social media content marketing is a cost-effective strategy that can help even small businesses to reach a large audience.

Social media content is a great way to put your brand in front of people. You can create a brand persona to communicate & engage with your target customers to inform them about your products or service. 

By posting social media content with your website link, you can drive traffic to your website. Creating social media content can help to increase your brand visibility. The more people see your brand, the more they’ll come to your site and convert. 

Creating content for social media doesn’t mean that you just need to advertise or promote your business to people. To build relationships with customers you need to provide them with something of value. Don’t directly try to sell as it might be a big turn-off for your customers. 

How to create content for social media? Make sure your social media content plan follows the 80/20 rule. It means posting 80% engaging, informative, & educational content and 20% promotional content. In this blog, we will discuss in detail how to create a social media content plan and the types of social media posts to include.

What is a social media content plan?

For creating social media content that delivers results, you need to have a robust plan. Social media content plan can help you achieve more than just followers. A strong online presence of a brand helps establish the trust of people. If you’re available to people through different touchpoints, it makes them believe that they can reach out to you easily. 

To generate social media content you should use different types of content like videos, blogs, images, infographics, ebooks, etc. Try not to bore your followers by posting the same type of social media content. Also, plan your captions and post content priorly. 

For example, if you’re posting a photo of a client with your product, you need to tell your audience what’s happening in the photo. Captions play an important role in helping the audience know and understand the entire story in the picture.

Social media content plan helps you have a clear idea of what and when are you posting different types of content. For example, you’re planning to conduct an online contest. Then, you need to decide the content that you’ll post and its sequence. 

Steps for creating a social media content plan 

A social media plan can help you execute your social media content strategy effectively. Here, we have given steps that you can follow to create your social media content plan. 

1. Know your target audience 

Knowing and understanding your audience will help you plan your social media content. You can research and find out what type of content your target audience like the most. See on which social media platforms your prospective customers are most active. 

For example, if you have a B2B business, then your target customers might be available on LinkedIn and Facebook. eCommerce businesses can perform well on social media platforms like Instagram and Youtube.

To understand your audience you should start by determining their age, gender, location, interests, preferences, etc. Create buyer personas and think about the problems and pain points that your product can help them resolve. This way you can create a social media content plan that works well. 

2. Set goals and KPIs 

For measuring the success of your social media content creation, it’s vital to track progress. You should see where you are at and what you aim to achieve through social media marketing content. You can have goals like, you want to expand your reach from 2k to 5k . You can aim to increase your lead inflow and website traffic. 

Set goals on the basis of where you are presently and how can you achieve them through different platforms. Make sure to set realistic and attainable goals for your social media content strategy. Keep in mind to keep track of your progress and check what’s working and what’s not. This way you can ensure, you’re investing your time and efforts in the right platforms. 

3. Competitive analysis 

Have a look at your competitors’ social media profiles to begin with your social media content strategy. Check and find out what they have achieved through social media. See which type of content is performing well and getting the highest engagement. All this information can help you in content creation for social media. However, make sure that you’re not copying your competitors completely. Try to create unique content that helps engage your audience and bring them to your site. 

4. Use the existing content 

You might already have uploaded a lot of content on your website. You can use this content on your social media posts like blogs, testimonials, reviews, etc. For example, if you have a blog on your website, you can create content out of it and post it on social media. Also, provide the link to the website blog to increase website traffic. You can use your site’s infographics or videos to post on social media. 

5. Developing content for social media 

Creating content for social media marketing is easy if you’ve got a plan in hand. Nowadays, you can create social media content with so many tools available. You don’t need to be a professional designer to make beautiful posts. You can use a content creation tool to develop different types of content posts for social media. 

You can also use user-generated content to promote your brand online. For example, Apple asked its users to post their best images with #ShotoniPhone. Apple posted these images on its social media account. This way they were able to engage with their followers and bring new people to their brand. Similarly, you can use user-generated content on your social media accounts. You can ask users to send their photos or videos with your products to get featured on your social media page. 

6. A social media content calendar 

A social media content calendar can help you plan things priorly. You can make sure that the content and images are ready before time. Avoid the last-minute hassle and schedule your posts beforehand. You can use a social media management platform like Webmaxy eGrowth. 

Schedule your posts for Facebook, Instagram, Twitter, and LinkedIn with eGrowth. Track your different social media posts’ performance in the dashboard. You can find out which post is performing the best and the worst. This way you can see and analyze how you can improve your social media content generation. 

7. Evaluate your social media content 

Once you have posted content, don’t think your work is done. You must regularly evaluate your content, to determine which types of content for social media are working. Keep track of likes, comments, shares, and engagement of your posts. Find out the clicks and conversions that you’re getting from distinct social media channels. It will help you improve your social media content strategy and drive better results. 

Types of social media content you can post

The success of your social media content strategy depends on the quality of the content you post. Attractive, engaging, and high-performing content can help you bring in new customers and add value to your existing customer experience. To create the best content strategy make sure that you use different social media content categories. 

When you include distinct content types, you offer a variety to your audience. Then, there are fewer chances of them getting bored and unfollowing your social media profile. How to create content for social media? Here, we have discussed different types of social media content that you can incorporate into your strategy. 

1. Blogs, articles, and guides 

Blogs, articles, and guides can help you provide educational and informative content to your target audience. You can demonstrate your company’s expertise and knowledge in the field. This way you can also build credibility in the audience by showing that you know what you’re doing. 

You can create compelling content by talking about your prospective customers’ problems and then providing them with solutions. You can explain how your product or service can help them resolve their issues. Give answers to people’s problem statements by going to its depth. 

The best platforms to post long-form content are LinkedIn and Facebook. You can post articles of 1500 words and more. You can also upload blogs to your website and post a short description of it along with its link on your social media profiles. This way, you’ll be able to drive traffic to your website. 

2. Images 

High-quality images are a type of social media content that can help you increase engagement. Most of the time people are scrolling on social media but a good image makes them stop for a while. 

Visual content can help you engage customers more effectively than long-form content. These days people are always running out of time and want quick & short answers. You can post images and infographics with some brief information. 

This way people can get a brief overview within a few seconds. You can use image-focused platforms like Instagram to post images and get immediate customers’ attention. Try to use creative and quality images to get high engagement and clicks. 

3. Videos 

What content types for social media work the best? As per statistics, 91% of customers want to see more video content from brands online. Videos can help you grasp customers’ attention. There are many ways in which you can post social media content videos like Instagram reels, Youtube shorts, stories, LinkedIn, etc. 

You can make videos considering distinct formats like how-to guides, demos, interviews, testimonials, inventory tour, and more. Video content will not only help you increase engagement but show the real side of your business. For example, you can show people the natural ingredients that you use to create your products. 

For video marketing, you can create videos using still images, animations, and video editing tools. You can post video content on different social media marketing channels like Youtube, Instagram, and Facebook. 

4. Quotes 

You can post quotes to inspire and motivate people. People like it when they come across posts that encourage them to improve and do better in life. If you’re in a hurry, then you can post quotes in just text form. But to make your quotes impressive, you can post them with high-quality visuals. There are a variety of quotes that you can post such as on life, funny, motivational, and famous quotes. 

5. User-generated content (UGC)

User-generated content is the social media content that customers create. You can use user-generated content and repost it. For example, you can conduct a contest in which you can ask people to post their image with your product. Then, you can repost the best ones among those. 

UGC is a great way to connect with customers and encourage them to participate actively in your brand activities. You can also give special gifts and offers to your winning customers. Re-share and retweet your user’s content in which they’re talking positively about your brand. 

6. Customer testimonials 

People tend to trust other customers more than they trust a brand’s claims. You can post good customer testimonials and reviews in your social media content. Testimonials and reviews can help build trust and establish credibility. They’re social proof that makes people believe that you’re worth it. To get maximum reviews from customers, you can provide them with reward points. 

7. Questions & answers 

The best way to engage with your target audience is by giving them an opportunity to ask questions. Many times customers like to actively engage with a brand. They have questions or doubts that they don’t ask otherwise. 

You can make people ask questions in stories and provide answers in social media content posts. This is also a good way to initiate conversations with people. It also shows customers that you care about their opinions and satisfaction.

8. Memes 

Memes are social media content examples that have recently been taken up by many brands. The reason is the engagement it can drive. People like to share short and simple humorous content. They are the perfect source of entertainment for customers. 

You can post memes to get likes and shares from customers. Most of the people when they like something, they tend to share it with their friends and family. This way memes can also help you to expand your reach. 

Some of the brands which are using memes in their social media content strategy are Swiggy and Zomato. Below, we have given an example of a Zomato meme that went viral. They used the names of famous series and added food names instead. 

9. Polls 

The easiest way to interact with your audience is through polls. You can ask people questions like, on which topic they want your next podcast to be on. Polls can not only help you to engage with your audience but understand what they think. You can use polls to gather user information and increase engagement. So, creating polls is a good social media post creation that you can include in your marketing strategy. 

10. Research and statistics 

People are interested to know the latest findings and statistics. You can share statistics with your target audience and make them aware. Share facts and statistics that are related to your industry. 

For example, “More than half of the world now uses social media which is 60%. It includes 4.80 billion people around the world. The average daily time spent by people using social media is 2h 24m.” 

Present your brand research findings to make people believe that you’re here to solve real problems. You can also give statistics regarding how your product or service has been able to help your customers. 

11. Contests 

Contests are a type of social media content that’s successful in engaging people. People love to win and you can offer them something worth winning. You can give people a gift hamper with your products. 

Start with planning the rules to enter and participate in the contest. Next, decide the time duration for which you want to conduct the contest. Choose a social media platform that has the maximum of your target audience. 

You can conduct a contest in which you can ask people to tag other people. This way you can increase your brand reach. However, don’t conduct contests on platforms that are professional like LinkedIn. 

12. GIFs 

GIFs are animations that you can use in your social media content strategy. You can use images, videos, or text to create GIFs. They are great to use when you don’t want to write too much content. They are pleasant to watch and entertaining. People also tend to share funny and entertaining GIFs in their friend circle. 

When you are short of time, GIFs come to the rescue. You can add punchlines and create a GIF to post on social media. Make GIFs interesting and comical which makes people not only engage with your social media but share it as well. 

13. Influencer marketing 

Nowadays, influencers have a great impact on audiences. People follow influencers and are affected by their opinions. You can collaborate with influencers and ask them to give your product review. 

Influencer marketing can help you affect the purchase decision of your audience. You can partner with influencers that talk about products related to your industry. For example, you can collaborate with an influencer who’s in the fashion industry to promote your brand lipstick. 

14. Post collabs

Post collabs are a good way to tap into new audiences. You can work with a social media user or brand to create content together. You can use different social media content types for post collabs. 

By doing post collab, you can increase your reach as you’ll be able to show your brand on the followers feed of your collaborator. This not only helps to boost reach but instantly builds trust in the mind of the influencer’s followers. 

15. Stories 

Stories are different than the regular posts that go on followers’ feeds. Now, almost every platform has a story feature. Stories are temporary and are there for 24 hours. This is what makes them appealing and advantageous. 

You can use stories to make announcements and create time-based offers. To boost sales, you can release a 24hr valid code. The fear of missing out will make people use this code to get extra discounts. 

Adding stories also makes people believe that you are active and consistent on your social media profiles. Never go out of your followers’ minds by posting stories regularly. If you don’t have anything to post on the story, promote your existing posts. 

Social media content: The conclusion 

Social media content strategy can help you meet your business objectives. You can increase your business reach and bring more conversions. Most of the people are active on different social media platforms these days. You should consider the social media platforms that have your target audience. 

Once you have selected the right social media platforms, you can create your social media plan. To get the best out of social media, you must use different social media content types. For creating a content calendar and scheduling posts, you can use Webmaxy eGrowth. 

Webmaxy eGrowth comes with a wide range of features like a KPI dashboard, customer segmentation, marketing workflow, marketing insights, social campaigns, email marketing, Whatsapp marketing, customer loyalty, omnichannel support, and retargeting. 

Schedule a call with our experts to learn more about Webmaxy eGrowth or email us at info@webmaxy.co. 

Want to manage all your social media channels from a single platform?

Take a Webmaxy eGrowth trial today!

Sign Up!

Nowadays, businesses aim to provide an exceptional customer experience to make customers stay with them for long. These days customers have got many options to choose from and they just want the best for themselves. Therefore, it’s important that you provide customers with more value and better experiences compared to other brands. Keeping customers happy and engaged is a difficult task especially if you don’t make the right efforts. Here, in this blog, we will discuss what is online customer engagement, why it’s important for business, how to create an online customer engagement strategy, and how to increase customer engagement online. 

Enhance your customer experience by managing your marketing channels effectively. Know which are the right marketing channels to engage with customers and make investments accordingly.

Learn more about WebMaxy.

What is online customer engagement? 

Online customer engagement refers to the process of interacting with potential and existing customers through different digital channels to build a relationship with them. These digital channels can be websites, social media, emails, paid ads, and remarketing. 

As per statistics, eCommerce accounts for 15.5% of total worldwide retail sales. This is one of the main reasons that marketers need to understand online customer engagement. 

Why is online customer engagement important? 

These days customers have got a lot of options in terms of products or services to choose from. People constantly go online to search for the best products or services for themselves. Therefore, it’s important for businesses to maintain an online presence.

Additionally, businesses should try to improve their online customer engagement. They can do it by creating and posting compelling & interesting social media content online. But even that can’t guarantee success as the attention span of customers has become very less. 

To succeed, businesses should try to understand customers and engage them by providing personalized experiences. Providing personalized customer experience can help make customers feel valued. 

When customers have constant positive experiences with a brand, they tend to stay to loyal to it. They become brand advocates and promote your products or services to their friends and family. 

You should try to increase online customer engagement across different platforms. Interacting with customers through distinct marketing channels can help you reinforce your brand and get valuable feedback. You can use this feedback to improve your products or services. 

Online customer engagement benefits

Here, in this section, we will discuss customer engagement online benefits and how it can help businesses boost their growth. 

• Brand awareness: Online customer engagement can help businesses to reach new customers and drive sales. A well-crafted social media marketing strategy can help brands to reach customers effectively with the right messages. They can use social media to answer any questions or queries that customers post online. They can start conversations with customers by replying to mentions and comments.

• Customer acquisition costs: Acquiring a new customer can be five times more expensive than retaining an existing one. Online customer engagement can help businesses to stay in touch with their current customers constantly. They can remind them how they are better than other brands in the market and encourage repeat purchases.

• Enhance customer experience: People like and prefer those brands that value them beyond transactions. Online customer engagement can help you increase customer satisfaction. By posting interesting, informational, and educational content online you can add value to customer experience. You can optimize your website for better UX and customer support service. A strong customer engagement strategy can help you to enhance your overall customer experience.

• Customer loyalty: Customer experience and brand loyalty go hand in hand. A good customer experience helps build a positive connection between a customer and a brand. People tend to become loyal customers of brands that offer them exceptional experiences.

• Understand customer needs: Online customer engagement can help you gather valuable customer feedback. You can know what customers like and dislike about your products or services. You can get product-related important feedback that can help you improve your product. This will also make customers feel that you hear and understand their needs.

Best ways to increase online customer engagement

Increasing online customer engagement has many benefits for businesses that we discussed above. Now, we will tell you the best ways to boost your online customer engagement. 

1. Post interesting content 

Posting interesting content on social media platforms can help you actively engage with customers. People tend to like, comment, and share content that they like on social media. Don’t always look to promote your products or services but offer interesting and informational content that provides value to customers. When people really like a post they share it with their friends and family. This way it increases your brand awareness by reaching people who don’t even follow you. 

2. Announce new features 

Whenever you create and improve your product, use announcements to celebrate it on social media. This is a good way to engage with customers who aren’t actively engaging with your brand. You should also opt for digital mediums which your customers like to engage with. Try to find out whether they prefer Instagram or email to receive communication. 

When you launch new features try creating buzz around it so even people get excited to use it. Engage with customers and tell them how these new features can help them meet their goals. Announcing new features or products is a good way to get customers excited and engaged with your brand. 

3. Take customer surveys 

Surveys are good tool to gain direct and accurate customer insights. It is also a great way to engage with customers directly. You can ask important questions related to your brand and get valuable information. You can know brand sentiment and understand how customers think and feel about your brand. 

You can send surveys to customers after a product purchase via in-app or email. Ask them questions about their experience and any suggestions that they would like to give your brand. This will also make your customers feel that you value their opinions and viewpoints. From the responses, you can know about the customer satisfaction level. Surveys can help you increase online customer engagement and customer satisfaction. 

4. Segment customer feedback and follow-up 

From online customer engagement, you can get a lot of customer feedback. It’s important that you track what your customers have to say about your brand. To understand your customer feedback better you should segment your customer feedback into positive, neutral, and negative ones. You should see what type of feedback you’re getting from different segments. 

You should first consider the negative feedback that you’re getting and why you’re getting it. Try to follow up with these customers and tell them that you’ll try to resolve their issue at the earliest. Once you have resolved their issue, ask them to give feedback on their experience. Also, don’t forget to thank customers who gave positive feedback and tell them you’ll continue to provide them with the best service. Doing this will help you to improve your online customer engagement.

5. Make data-informed decisions 

From customer feedback, you can get direct insights into what your customers like and what they don’t like. However, you should try to unify data that you get from multiple sources to find out any gaps in your customer journey. See the possible stages of the customer journey where friction might be happening. 

All this information can help you to find the scope of improvement. By implementing those changes you can ensure that you deliver the most value to your customers. This will aid you in increasing online customer engagement and brand loyalty. 

How to implement an online customer engagement strategy 

An online customer engagement strategy can help you effectively engage customers and retain them for a long time. Here, we have given a step-by-step process to implement an online customer engagement strategy 

1. Set the right goals

To start with your online customer engagement strategy, you should set goals for your business. You should determine what you aim to achieve by implementing this strategy. Use the S.M.A.R.T. goal technique (smart, measurable, attainable, realistic, time-bound) to set goals for your strategy. Deciding goals will help you to determine your scope, budget, and members required to accomplish these goals successfully. 

2. Identify your target audience

For creating an online customer engagement strategy you need to identify your target audience. Identifying your target audience like who they are and what their needs, wants & expectations are can help you to target them better. You can evaluate what type of content and promotion will best resonate with them. 

Researching about your customers will help you know their pain points, purchase history, and online behavior. Based on this information marketers can create customer personas and content strategies to target these customers effectively. Providing a personalized customer experience can help you to boost your online customer engagement. 

3. Identify metrics to track 

Before executing an online customer engagement strategy, marketers should determine the metrics to track to measure success. They should track which content gets the maximum online user engagement. They should see which are their popular products or services that customers like the most. They can track various metrics like impressions, reach, likes, mentions, shares, and click-through rates. 

4. Gather feedback from different teams 

Once you have launched your online customer engagement strategy, it’s time to track your progress. You should see which goals you were able to achieve and which you couldn’t meet. Take feedback from stakeholders and cross-functional teams that are involved in online customer engagement strategy. This way you’ll be to identify what’s working and what’s not. You can take suggestions from your team to implement changes that can make a difference in your performance. 

5. Optimize and refine your strategy 

To build a robust online customer engagement strategy, you must monitor feedback and identify industry trends. This way you’ll be able to optimize your strategy and gain an edge over your competitors. Find ways to improve your content strategy for different digital platforms. A company should try to maintain a presence on maximum digital platforms so that customers can reach out to them wherever they want. They can include live chat, chatbots, and phone call options on their website. 

Best online customer engagement strategies

To increase your online customer engagement consistently you should utilize the best online customer engagement strategies. In this section, we will give you the best online customer engagement strategies that you can implement for your business. 

1. Leverage social media 

Social media marketing can help you create awareness and reach an extended audience. You can engage with customers in different ways using social media. You can use social media to identify your customers’ content preferences and trends. For example, you post a video one day and post a blog the next day. From the social media reports, you find that customers have engaged more with video post than the blog post. From this information, you can understand that posting a video can help you to get more online customer engagement. 

You can post different types of content on social media to grasp the attention of your prospects and engage them effectively. By doing post-analysis through tools like WebMaxy eGrowth, you can know your best and worst-performing posts. These detailed insights can help you create an effective content strategy for social media. 

2. Build a brand voice

Customers don’t like engaging with automated and machine language messages. You can differentiate yourself by creating a brand personality and voice. Personifying your brand helps make you sound authentic, relatable, and memorable to customers. 

Creating a brand voice helps to make you stand out from other brands. Many popular brands have an established brand voice. For example, Apple’s brand voice is simple, confident, and bold which helps to position them as a premium technology brand.  

A brand voice can make a difference in how customers perceive your brand. Therefore, make careful considerations before choosing your brand voice. People like engaging with a brand that sounds human and approachable. 

3. Active listening 

As a brand, you should not just focus on creating content but on understanding what customers have to say. Customers like communicating with brands that listen to them. People need to be felt heard to actively engage with a brand. You should constantly keep a check on emails, phone calls, and comments on social media channels where customers might be trying to engage with you. 

You should see and understand what people have to say about your brand. You must try to reply to all the comments where people are mentioning your brand. Don’t forget to reply to negative comments as this can make your customers feel that they are valued and their feedback matters. 

4. Personalization 

Personalization has gained a lot of buzz in the last few years. Personalization is not just about mentioning the names of people in emails. It’s about gaining an understanding of what a customer needs, wants, expects, and their behavioral patterns. 

For effective online customer engagement, you should try to create content and messages that are directed toward specific customers. You can also segment your target customers based on their traits and purchase behavior. Then, you can create content and messages that can best resonate with them. 

For example, Amazon provides personalized recommendations to customers based on their purchase history. 

5. Contests and giveaways 

You can increase online customer engagement by conducting social media contests and giveaways. You can launch contests on Facebook and Instagram. People like winning free gifts and therefore, people highly engage in such contests and giveaways. 

You can conduct contests in which you can ask people to tag or mention your brand in a post. This will not only help to engage customers but also create awareness about your brand in their followers. This will indirectly create a buzz around your brand. 

6. AI chatbots 

Delayed responses can lead to a bad customer experience. Customers don’t prefer brands that don’t reply quickly. You can deploy AI chatbots to give quick replies to customers as soon as they engage with your brand. Providing faster responses to customers can help you to boost online customer engagement. 

As per statistics, 82% of customers expect responses within 10 mins from a brand. WebMaxy eGrowth can help you to automate FAQs and chat on WhatsApp. The Omnichannel support feature enables you to reply to customers on different platforms like Facebook, Instagram, WhatsApp, LinkedIn, and Gmail from one place.

7. Behavior-based messaging 

One of the best ways to drive online customer engagement is by implementing behavior-based marketing. Nowadays, there are many software that can help you deliver content to customers based on their online user behavior. 

WebMaxy eGrowth can help you create marketing workflows for different customer actions. You can decide which marketing workflow will be triggered for distinct customer actions. Determine what content will be sent to customers via SMS, Email, or WhatsApp. 

Behavior-based messaging can help you target customers effectively and enhance their experience with your brand. This will help you to increase online customer engagement and boost conversion rate as well. 

8. Customer loyalty program 

You should try to build strong relationships with your customers. This will help you to turn them into brand advocates. You can launch a customer loyalty program that encourages them to engage with your brand actively.

You can give referral discounts to your customers. This will help to increase online customer engagement as they will recommend your brand to their friends and family. WebMaxy eGrowth can help you create and launch a customer loyalty program on your website. 

Ways to measure online customer engagement 

For determining online customer engagement, you need to track various metrics. These metrics can help you evaluate the ROI of your marketing efforts. Here, we have given a list of metrics that you can track for measuring online customer engagement strategy success. 

• Website traffic: This indicates how many people are engaging with your brand and going to your website to learn more about you.
• Active users: This is the number of existing customers who actively use your website or app.
• New customers: This is the number of people that a brand is able to convert into new customers.
• Likes, comments, and shares: This indicates how effectively customers are engaging with your social media content.
• Interactions with links: This is the number of times customers interact with links that you provide online.
• Click-through rate in emails: This rate shows how effective your emails are in engaging customers.
• Feature use: This indicates which features of your website and app are most used by people online.
• Unsubscribe: This refers to the number of people who unsubscribe from your email lists.
• Facebook, Instagram, and Twitter analytics: These analytics show how your brand is performing online.

Online customer engagement best practices 

There are many ways you can boost your online customer engagement that we discussed above. However, it all comes down to keeping your customers happy and satisfied. Here, we will give you some best practices that you can follow to engage your customers effectively. 

1. Understand your customer journey 

To optimize your customer journey it’s important that you see it from your customers’ perspective. Start with analyzing your marketing & sales process, onboarding, product, and customer support. All these stages play an important role in leading customers to the end of the funnel. 

Find out how you can improve your customer experience throughout the funnel and at each customer journey stage. Make sure that each of these touchpoints are made to offer the best customer experience. For example, having a returns policy that ensures customers can return the product if they don’t like it. 

2. Brand’s first impression 

A brand’s first impression matters as customers decide from it if they want to do business with them or not. Potential customers should feel engaged and valued from the beginning to convert. Happy customers provide positive feedback online which helps other customers take the final purchase decision. 

For example, a customer comes to your website and puts a query in the chat but you don’t reply to them in 2 days. This will create an impression in their mind that your brand doesn’t care about customers. Therefore, you should aim to provide the best experience to customers from the initial stage itself. 

3. Personalize communications 

A brand’s communication with customers has a vital role in building a relationship with them. If you’ll treat all customers in the same way, then chances are less they’ll continue with you. Try to personalize your communication by sending messages with the name of customers. 

You can also assign different customer support representatives to a group of customers. This way all your communication would be done by a particular customer support representative with these customers. This will help to keep your communication uniform and build a real relationship with customers. 

4. Respond to customers 

For boosting online customer engagement, it’s important you respond to customers. Your customers shouldn’t feel that they are interacting with a wall. Whenever you receive any communication from your customers, you must reply to them. Let it be a comment, mention, or email by a customer. You must try to respond to all your customers at the earliest and resolve issues if any. 

5. Take customer feedback into consideration 

No matter how much you improve, some people will never stop criticizing your brand. However, this doesn’t mean that your customers are not giving you the right feedback. When too many customers are pointing out something, it means there are certain things that you definitely need to improve. 

You should take your customers’ feedback into consideration. You should try to understand their opinions and viewpoints. If you want to increase online customer engagement, you should take your customer feedback into consideration and improve your products or service. 

Online customer engagement examples 

In this section, we will give you online customer engagement examples for your reference. From these examples, you’ll get an understanding of how you can engage customers effectively. 

1. Coca-Cola 

In 2014, Coca-Cola launched a new marketing campaign that became quite popular in a short period of time. The campaign was #ShareACoke in which the company’s logo was replaced with the 250 most common names in the U.S. This campaign was extremely successful in increasing online customer engagement. 

This personalization touch made people engage with the campaign actively. People could see their names on the Coke bottle and even people who didn’t have common names could get it personalized. The “Share A Coke” campaign made people talk about and engage with the brand quite a lot. 

2. Apple 

Apple’s ‘Shot on iPhone’ campaign is one of the best online customer engagement examples. This campaign was started in March 2015 and was made to highlight the latest phone’s camera. Apple asked its users around the world to submit their best photos with the hashtag #ShotoniPhone. 

Then, Apple selected some of the best photos and published them through their media channels, and put posters on billboards. This created a lot of buzz around Apple’s latest iPhone. People engaged with this campaign a lot online with the hope of seeing themselves on Apple’s posts and billboards. 

3. Starbucks 

Starbucks is known for its tactics that boost online customer engagement. Starbucks prompts users to make purchases through reward points, loyalty programs, and games. They also offer a higher ratio of reward points to customers when they make purchases within a specified time. 

Starbucks is also the most popular in-person mobile payment method. As per statistics, 23 million people make a purchase at least once in six months with the Starbucks app. Starbucks has implemented the best strategies and tactics that help them increase online customer engagement. 

Online customer engagement: The conclusion 

Online customer engagement shows how happy and satisfied customers are with your brand. The better your content, products, or services, the more customers will engage with your brand. Every touchpoint on the customer journey is an opportunity to enhance the customer experience and build a stronger relationship with them. 

In this blog, we have given detailed information about online customer engagement and how you can boost it with the best strategies. In the end, it’s important that you understand your customers and deliver the products or services that help them achieve their goals. 

Online customer engagement platform: WebMaxy eGrowth 

WebMaxy eGrowth is an advanced customer data platform that can help you understand your customers better and automate marketing campaigns. It comes with many advanced features such as a KPI dashboard, marketing insights, marketing workflows, customer segmentation, social campaigns, WhatsApp commerce, email marketing, WhatsApp marketing, customer loyalty, help desk, and retargeting. 

eGrowth can help you segment customers based on their recent activity, purchase history, and buying journey stage. Then, you can target these customers with personalized content and marketing strategies. You can also create customer journey workflows for different customer actions. You can automate your SMS, Email, and WhatsApp marketing and set triggers to initiate them. 

Use Social campaigns to effectively engage with customers on social media. Plan and schedule your social media posts for Facebook, Instagram, Twitter, and LinkedIn. Analyze how your different social media posts are performing and driving engagement. There are many other features in eGrowth that can help you enhance customer experience and optimize their journey. 

Schedule a call with our experts to learn more about WebMaxy eGrowth and its features, or email us at info@webmaxy.co. 

Want to analyze your marketing channels’ performance?

Start WebMaxy eGrowth free trial today!

Sign Up!

Want to find a person by phone number? Once you have got a person’s phone number, you might need other information to build their customer profile. In today’s advanced world, it’s possible to find a person with phone number. No matter if you’re trying to connect with a long-lost friend or a potential customer. There are several ways to find someone with a phone number. Here, in this blog, we will give you methods to find someone by phone number free. 

Finding someone by phone number can be helpful in many ways. You can find out if the person you’re associating with a phone number is actually the person you want to connect with. Nowadays, using the technologies available you can find information about a person just from their phone number. There are paid and free options that you can use to search someone by phone number. Manage your customer contacts and data in one place with WebMaxy. 

Now, we will give you in-depth information about these options to find someone by phone number.

How to find someone by phone number: 4 Methods 

To find people with phone number is not a difficult task in this digital era. Below, we have given the best and most efficient ways to find someone by number. 

Method 1: Search Engines 

You can use search engines to find unknown callers and someone’s information by their phone number. Google is the largest search engine in the world and has a vast amount of information.

To find someone with a phone number on search engines like Google, Bing, and Yahoo follow the steps given below. Here, we have taken the example of Google.

• Step 1: Open the browser and go to www.google.com.
• Step 2: Enter the phone number whose information you want to find.
• Step 3: Click on the search button and view the results.

You can alter the phone number by adding spaces and dashes (-) between the numbers. This will give you different results every time you search. 

Method 2: Social media platforms 

Nowadays, most of the people use social media platforms to connect with their friends and family. When people create social media accounts, they are asked for their contact information like name, address, and phone number. Many people connect their phone numbers with their social media accounts to maintain security. 

To find someone with a phone number, go to the search bar of these platforms and enter the phone number. Then, you’ll see any profiles associated with that number. Have a look at the steps given below to find a person by phone number on different social media marketing channels.

Facebook

According to statistics, there are 2.9 billion people who use Facebook every day. Follow the steps given below to find someone by phone number on Facebook:

• Step 1: Open Facebook and login to your account
• Step 2: Enter the phone number in the search bar with no spaces or dashes.
• Step 3: Click on search and view results.

If a Facebook account is connected to the phone number you searched for, it will appear in the results. 

Instagram 

As per the statistics, Instagram has 1.6 billion users around the world. Follow the steps mentioned below to find someone by phone number on Instagram. 

• Step 1: Open Instagram and log in to your account.
• Step 2: Go to your profile and select Discover People.
• Step 3: Allow Instagram to access your contact list in the Settings menu of your phone.
• Step 4: Next, connect to your contacts

After connecting your contacts, you’ll see the associated Instagram profile of these contacts if any. If their Instagram account is set to public, you can look at their photos and message them directly. 

Method 3: Reverse phone lookup sites

A reverse phone lookup site is a website that consists of a large database of online records that can help you find someone’s phone number. They can provide you with information such as name, address, and additional information about the contact. Check out some of the best reverse phone lookup sites that we have mentioned here. 

USPhoneLookup

How to find someone by their phone number? USPhoneLookup offers reverse phone lookups for free on any phone number or landline. It comes with an easy-to-use interface and a robust search engine that just takes a few seconds to show results related to a phone number. This website can help you to find information like the owner’s name, location, social media profiles, email address, etc.

Highlights

• Simple and easy-to-use interface
• Fast query processing
• Comprehensive contact details
• Free service

NumLooker 

NumLooker is a free reverse phone number lookup tool that allows you to search phone numbers without signing up. You can uncover a lot of details from this site like the owner’s full name, academic history, employment details, criminal history, and more. 

Highlights 

• Don’t need to download the app
• Search for any type of phone number
• Highly secure features
• Fast search results

TheNumberLookup 

How to find someone from a phone number? TheNumberLookup is one of the best free phone number lookup sites. This site has several algorithms to retrieve data from publicly available databases and directories. You can get basic information about the phone number in just five minutes. 

Highlights 

• High-level privacy and security
• Suitable for people in the US only
• Get a detailed report of a phone number
• Free service

Social Catfish 

Social Catfish is a good choice to finding someone by phone number. It has a comprehensive database that combines both online and public information. The best thing about this tool is that it allows you to find someone’s name by their phone number. You can get a lot of information about a phone number like the email address of the person who owns it, address, criminal history, social media accounts, etc. 

Highlights 

• Fast results
• Address Looku
• A detailed report of a phone number
• Free and paid service

PhoneNumberLookupFree 

PhoneNumberLookupFree is a quick, safe, and reliable service to find a person by phone number. With this tool, you can get access to people’s information in such a way that it doesn’t compromise their privacy. The information presented is gathered from the platforms where the information is available to the public. 

Highlights

• Easy-to-use interface
• Access to legal public information
• Quick search results
• Provides info on area codes

Method 4: Search with LinkedIn 

If you have basic information about a phone number like their name and the company they work with. Then, you can use LinkedIn to find more information about them. LinkedIn is a professional network where information is publicly available. Below, we have given the steps that you can follow to find a person by phone number.

• Step 1: Log in to your LinkedIn account.
• Step 2: Go to the search bar and enter the phone number.
• Step 3: Click on the search icon and view the results.

How to find someone with a number: The conclusion 

To search someone by phone number is not a difficult task. Nowadays, people put their information online on many social media platforms just so that other people can find them. In the above blog, we have given different methods that you can use to find a person by phone number. 

WebMaxy eGrowth is an advanced customer data platform that can help you maintain all your customer data and interactions. You can create customer segments based on their traits, purchase user behavior, past purchases, and so on. This way you can create relevant messages based on their buying journey stage and target them with personalized messaging. 

eGrowth can help you enhance customer experience and increase retention rate. There are many other features that you get in eGrowth such as marketing insights, customer segmentation, marketing workflows, social campaigns, WhatsApp commerce, email marketing, omnichannel support, customer loyalty, and retargeting. 

Schedule a call with our experts to learn more about WebMaxy eGrowth and its features or email us at info@webmaxy.co. 

Want to manage all your customer data in one dashboard?

Take a WebMaxy eGrowth trial today!

Sign Up!

How to find a person by phone number: FAQs

How to find a person by phone number?

Finding a person by phone number is possible due to the easy accessibility of data online. 

You can find someone with a phone number using the different methods that we have mentioned below.   

– Online search engines 

– Social media platforms 

– Reverse phone lookup sites 

– Search on LinkedIn

Can you find someone with their phone number?

Yes, you can find a person by phone number using reverse phone lookup sites and mobile number tracking apps. There are several other methods that you can use to find someone with their phone number such as from search engines like Google, Bing, Yahoo, and social media platforms like Facebook, Instagram, etc.

Can you find a person by phone number on social media?

Yes, you can find a person by phone number on social media platforms like Facebook and Instagram. You just need to go to the search bar and type the phone number. Once you click on search, you’ll get results that show social media profiles connected with that phone number. However, if the account is private then you won’t be shown the profile.

Which are some of the best reverse phone lookup websites?

There are many reverse phone lookup websites that allow you to find someone with a phone number. We have below the list of some of the best reverse phone lookup websites. 

– USPhoneLookup 

– NumLooker 

– TheNumberLookup 

– PhoneNumberLookupFree 

– Social Catfish

To drive the best results, you need to allocate your marketing budgets to the right channels. However, it’s a tricky task for most of the businesses out there regardless of their industry or size. Today, even customers have got a lot of options to choose from in terms of products or services. This makes it more important for businesses to stand out in the market. 

Digital marketing especially has gained prominence over the last few years. Now, most of the businesses have shifted their focus from traditional marketing to digital marketing. According to the CMO Survey, the digital marketing budget currently accounts for 57.1% of total marketing budgets. 

From this statistic, you can understand how critical digital marketing budget allocation is. Next, the question comes how to allocate marketing budget in the most effective way. Marketing budget allocation is an important task as it decides your pathway to success. However, if you aren’t sure how to allocate marketing budgets for your business, then this blog is for you. 

Learn which marketing channels are generating the highest conversions and revenue. Allocate your marketing budget wisely with WebMaxy.

Here, we will give in-depth information about the marketing budget allocation model and marketing budget allocation best practices. 

What is digital marketing budget allocation? 

In a company, a budget is fixed for different departments or teams. Marketing budgets refer to the budget given to the marketing department. Digital marketing budget allocation refers to deciding on the amount to invest in distinct marketing channels. 

Digital marketing is vast and consists of different online communication channels. When it comes to distributing marketing budgets among digital marketing channels, it’s quite confusing. You have to decide among channels like search engine optimization, video marketing, Facebook ads, video marketing, and so on. 

For instance, you decide to invest your marketing budgets in social media marketing channels. First, you need to determine the budget that will go into the salaries and then on resources and ad spending. There are several choices, you can opt for organic advertising or paid advertising. 

Now, you can understand that digital marketing budget allocation is not easy as it seems. There are so many choices and factors to consider for allocating marketing budget. In the next section, we will discuss what to consider before deciding on marketing budgets. 

Get accurate and detailed marketing insights.

Start your WebMaxy eGrowth journey now!

Learn More!

Marketing budgets statistics 

For business owners & marketers, it’s important to make the most of their marketing budgets by investing in the right channels. Now, you must be thinking about what’s the apt budget to invest in marketing. Well, before you expect any numbers, let me tell you there’s no golden ratio. 

However, there are data available on marketing budgets that can help you get an idea. From these marketing budgets statistics, you can decide how to go about it for your business. 

• The US Small Business Administration and Counselors suggest marketing budgets should be between 2-10% of a company’s revenue.
• According to CMOs, Marketing budgets in North America and Europe in 2022 were 9.5% of the company’s total revenue.
• A Deloitte survey in 2020 shows that marketing budgets make up to 11.8% of the overall budgets.

Note: These surveys and reports are stating about the overall marketing budgets not specifically about digital marketing budgets.

Marketing budgets by Industry 

Here, we have given a report by Deloitte that shows the percentage of revenue different industry companies should allocate to marketing. 

You can use these percentages as a reference for deciding on marketing budgets in your Industry. However, remember that you can go beyond these marketing budget benchmarks based on your past performances and results.

Each company is different and what works for other companies in your industry might not work for you. Keep in mind investing in the right marketing channels is more important than your marketing budgets.

You can have the best digital marketing budget but if you aren’t investing it appropriately, it might just go in vain. Whereas, even if you have a low budget and you invest it in the right channels, the chances are you’ll get a better ROI. 

How to allocate marketing budgets across channels? 

When allocating marketing budgets, talk to your company’s finance manager and stakeholders. Ask them about the company’s annual expense plan and the level of marketing budgets they agreed upon. This information will help you get a possible range for digital marketing budgets. 

From the start, you can divide your marketing budgets among different digital marketing channels. However, you should consider the six factors we have given below before allocating marketing budgets. 

1. Think about your company’s overall objectives 

Before starting your marketing budgets allocation, you must think about your company’s objectives and goals. Determine what are the objectives that the company aims to achieve through marketing. Have a look at marketing strategy goals for the next quarter and the annual year. Take note of the priorities that you need to set up for digital marketing. 

Based on this information, you can effectively allocate marketing budgets to the different digital marketing channels. Let’s take an example of an eCommerce business online marketing budget allocation. Suppose, they need to perform the marketing activities given below throughout the year.

• Set a marketing strategy to strengthen the brand image and acquire new leads.
• Promote a new product launch at the end of the half year. Create brand awareness and generate leads.
• Also, talent acquisition will be done after the product launch. You need to put hiring ads on search and social media channels.

Here, for allocating marketing budgets for digital marketing, you need to plan to meet these objectives. The best way is to split the budget between time-specific and ongoing marketing activities. 

First, you can determine how much marketing budget the ongoing marketing activities need on average. Remember, don’t keep your marketing budget too tight, leave some funds for any sudden needs or charges. 

2. Implement the best strategies to meet the business goals

Mostly the digital marketing goals are focused on brand awareness, lead generation, and driving sales. But how can you measure your success in these goals? The best way is by tracking the right metrics. 

For example, you can measure your brand awareness through impressions, unique visits, and social engagement. Lead generation can be measured by the number of sign-ups, and newsletter subscriptions. The sales strategy effectiveness can be measured by the number of orders, average order value, etc. 

By measuring the relevant marketing metrics, you can evaluate the effectiveness of your marketing strategy. For advertising budget allocation, you should consider the key goals of your company. 

For example, if your company’s immediate short-term goal is to drive sales, you can allocate more budget on the strategies to drive sales. However, if your company is well-established and driving sales easily but wants to improve its brand image, you can allocate more budget to brand-building strategies. 

Depending on the priority of goals for your company, you can decide on the marketing budgets accordingly. 

3. Evaluate campaigns’ performance for detailed insights

Once you have goals and expectations, the next step is to measure your campaign’s performance and use insights to guide your future campaigns. Try different digital marketing strategies and tactics to analyze the results driven by them. This helps you to allocate your marketing budgets to the strategies that contribute to success.

Track your campaigns’ performance regularly to know about the underperforming campaigns and to pause them priorly. However, remember you can experiment with various channels and targeting options. If a strategy didn’t deliver the expected results, you can run experiments with different creatives and assets. 

Find what works for your business and focus your efforts in that direction. Conduct experiments and track performance to ensure that your progress goes upward. This way you can make sure you don’t spend your marketing budget on unnecessary resources. 

4. Determine the marketing budgets allocation by channel  

You’ve decided your business goals and now it’s time for marketing budgets allocation by channel. However, remember that there’s no one single channel best for digital marketing. The best channel for digital marketing varies across industries, target customers, and company sizes. It also depends on the goals you aim to achieve through digital marketing. 

For example, a large business that has an eCommerce website for selling apparel needs a strong omnichannel marketing strategy. Using various digital marketing channels like LinkedIn, Facebook, Instagram, YouTube, and search engine marketing can be a good way. However, for a small business that sells handicraft products, Instagram and YouTube can be the right channels. They can reach a large audience with a limited budget. 

The best way to choose the right digital marketing channels for your business is by understanding your customers better. You can build buyer personas and analyze customer behavior data. This will guide you in the marketing budgets allocation by channel as you’ll get to know the channels where they’re most active.  

5. Try to estimate all marketing costs 

Many times digital marketers keep their focus on advertising costs and forget about the other related marketing costs such as content marketing costs. Later, when these allied costs come up, marketers have to increase their marketing budgets. 

You must ensure marketing expenditures allocated carefully so that you have a clear idea of the marketing budget. Some of the common marketing costs that you must consider are as follows:

• Hiring full-time digital marketing team cost.
• Payment to agencies or any freelancers hired.
• Different tools and technologies your team requires such as social media post scheduling, video & designing tools, etc.
• Website or app development costs.
• Marketing analytics and research costs.

Try to estimate all marketing costs before allocating marketing budgets to different channels. You can take past miscellaneous costs into consideration for a rough idea of your current budget. 

6. Make adjustments based on ROI

Digital marketing is unpredictable and you never know what turns viral. You can have a marketing plan set but you can’t be sure if it will be successful or not. Once your campaigns are launched, start with calculations and analysis. Your marketing plan’s actual performance can be better or worse than your expectations. But if it’s not going in the direction you want, you can make changes accordingly. You must plan your budget in such a way that there’s room for flexibility. 

If a campaign or channel is continuously failing to deliver results, you can pause it and reallocate your budget to other channels. Similarly, if a channel is performing well and delivering better results, you can invest more budget into that. Ask stakeholders to provide more budget for those channels. For instance, if they can’t provide a higher budget, you can plan and shuffle the existing budget from underperforming campaigns to high-performing campaigns. 

Best tips for making the most out of your marketing budget 

In this section, we will give you the best tips for making the most out of your marketing budget. Marketing budgets allocation can be a difficult task but you can make it easier by following the easy steps and tips given in this blog. 

1. Understand your customer journey

A customer’s journey from awareness to the final decision stage is a complex one. You should try to understand how customers go from awareness to purchase decision. Try to conduct comprehensive research to get answers to the following questions:

• On which platforms your maximum target audience is available?
• What channels your customers are most active in?
• What are their pain points and barriers to success?
• What messages can help them push ahead in the journey?
• Which creatives can perform the best for entertaining and educating them?

By understanding your customer journey, you can find the right marketing channels to reach your target audience. You can put your marketing budgets in the channels that provide the highest ROI. 

2. Hire a marketing agency if needed 

Planning, creating, and analyzing marketing campaigns can be a difficult task even if you have an in-house team. Additionally, you need to invest time and effort into hiring and training employees. This can be a lot to handle if you don’t have an ample budget and time to supervise teams. The best option in this case would be to hire a marketing agency.  

Hiring a marketing agency can be cheaper than recruiting a marketing team in-house. A marketing agency can act as an extended arm of your business. By partnering with a marketing agency, you can get access to experts and professionals that help you achieve your business goals. 

3. Content repurposing and updating 

Creating unique and valuable content for your different marketing strategies is a cumbersome task. There are distinct types of content that you must be creating for your company every day like articles or blogs. You can use these assets in your marketing strategy by repurposing and promoting them in multiple content formats. 

You can also update your previously posted blogs with added information. This revamping activity can make your content go up in the SERPs. You can also repurpose and utilize your user-generated content. For example, you can take the positive reviews of your real customers and create a post out of them. This way you can save up your marketing budgets and maximize results from the available resources. 

4. Discard your underperforming channels 

Analyzing and understanding which marketing channels are driving the highest revenue is important for marketing budgets allocation. You should constantly assess your marketing campaigns and find out which marketing channels are underperforming. This information will help you optimize your marketing spend in the right direction. 

Well, you never know if your underperforming channels start doing better in the future. Therefore, it’s suggested to follow the 70-20-10 rule. According to this rule, 70% of your marketing budget goes into well-performing strategies, 20% in new strategies, and 10% in underperforming strategies. 

5. Refine your marketing strategy 

A good marketing strategy is one which has objectives & goals and follows the SMART framework. Implementing a SMART framework can help you track progress and identify marketing channels & campaigns that work. You must constantly review and analyze your marketing strategy to find ways to optimize it. 

By keeping track of various metrics, you can see which marketing tactics are delivering results. This way you can cut down your marketing budgets invested in the wrong marketing channels. You can decide to increase or decrease your costs on various ad campaigns based on performance. Refine your marketing strategy constantly to avoid wasting money on underperforming channels and campaigns.

Marketing budgets: The conclusion 

Allocating marketing budgets is a difficult task for any business. However, the best way to go about it is by understanding customers better. You should see which marketing channels are most preferred by your customers. Reaching your customers where they are can help you increase the chances of conversions and boost revenue. But how can you determine which marketing channels are delivering the best results? 

WebMaxy eGrowth is an advanced customer data platform that can help you evaluate your marketing channels’ performance. It comes with Marketing insights feature that enables you to analyze the conversions and revenue contribution of different marketing channels. You can see which marketing campaigns are performing the best and worst. Then, you can make your marketing investments accordingly. 

You can use a multi-touch attribution model to evaluate the performance of marketing channels. This in-depth analysis can help you to make the right marketing decisions. WebMaxy eGrowth comes with a wide range of features such as a KPI dashboard, customer segmentation, marketing insights, marketing workflows, social campaigns, email marketing, WhatsApp marketing, customer loyalty, help desk, and retargeting.

Schedule a demo with our experts to learn more about WebMaxy eGrowth or email us at info@webmaxy.co. 

Want to analyze marketing channels’ performance?

Take a WebMaxy eGrowth trial today!

Sign Up!

Marketing budgets FAQs

How to allocate marketing budgets across channels?

Allocating marketing budgets is an important task for marketers. You can allocate your marketing budgets across different channels by following the steps given below: 

– Set goals and objectives

– Evaluate your past efforts 

– Do competitor analysis

– Determine which channels are the best & allocate budget accordingly 

– Refine your marketing strategy 



How do you organize a marketing budget?

Marketing is a vital part of any business. Therefore, it’s important to allocate the marketing budget to the right resources. You can organize a marketing budget by following the steps mentioned below:

– Define your business objectives 

– Determine your current marketing spend

– Measure the ROAS of your current marketing channels

– Evaluate and optimize your marketing efforts

What are the three marketing budget techniques?

Determining the right marketing budgets is important to conduct marketing effectively. We have given below the three marketing budget techniques that you can utilize. 

– Percentage of sales method 

– Objective and task method 

– Competitive parity method

What is a typical marketing budget to revenue?

A marketing budget typically ranges from 5 to 25 percent of a company’s revenue. It depends on several factors such as industry, company size, stage of growth, etc. Usually, B2C companies spend more on marketing budgets than B2B companies. Also, smaller companies that have just started tend to spend more on marketing than well-established companies.

How does marketing research help companies make better use of their marketing budgets?

Marketing research helps companies know which marketing channels are successful in reaching, engaging, and converting customers. They can analyze which marketing channels are bringing the most sales and driving the highest revenue. Based on this information, they can make investments in the right marketing channels and increase ROAS. WebMaxy eGrowth Marketing insights feature can help you conduct comprehensive market research.

Where should you allocate the majority of your paid media budget?

You should allocate the majority of your paid media budget to the channels that contribute the most to sales and revenue. According to the 70-20-10 rule, you should allocate 70% of your marketing budget to the best-performing channels, 20% in new strategies, and 10% in underperforming channels.