The restaurant chain Burger King in Mexico temporarily changed the logo on social networks and turned into Burger Queer ("Burger Queer") to mark the month of the pride and support the LGBTQIA + community. With any order from Burger Queer, the company will also send a cardboard crown. The change of logo received a mixed reaction from Internet users, ITK writes.

It seemed to many users that this was a “fun step”, and changing the logo is much more interesting than what brands usually do in support of the pride (someone even called traditional company gestures “rainbow capitalism”). Others jokingly called the "Burger Queer" their "new sexual identity."

 Several Facebook commentators wondered why the company had not changed the logo to Burger Queen. And Twitter users laughed at the “language” of Facebook: the social network indicates that the company added a “temporary profile photo”.

It seemed to many users that this was a “fun step”, and changing the logo is much more interesting than what brands usually do in support of the pride (someone even called traditional company gestures “rainbow capitalism”). Others jokingly called the "Burger Queer" their "new sexual identity."

 Several Facebook commentators wondered why the company had not changed the logo to Burger Queen. And Twitter users laughed at the “language” of Facebook: the social network indicates that the company added a “temporary profile photo”.