French cosmetics and perfumery manufacturer L’Oreal will no longer use the words “white”, “light” and “brighten” in the description of its products.  About this news with reference to the statement of the company writes The Guardian.

 “The L’Oreal group has decided to remove the words“ white / whitening ”,“ light / brighten ”from all products for skin care,” the manufacturer said.

 Previously, Unilever refused to use the words “light” and “white” on the labels, while Johnson & Johnson announced the termination of sales of cosmetics that make skin tone lighter.  Companies say that concepts impose a single standard of beauty, and do not want consumers to misinterpret product descriptions.

 Such decisions in L’Oreal and other companies were taken against the backdrop of mass protests after the murder of African-American George Floyd by the police and the development of the Black Lives Matter movement.  In early June, a post appeared in the L’Oreal Paris brand account on Instagram in support of the protesters and against racial inequality.  

After that, dark-skinned transgender model Munroe Bergdorf accused the company of hypocrisy: three years ago, L’Oreal terminated the contract with her after speaking about racism and the superiority of whites.  Then the parties reconciled: L’Oreal Paris invited the model to work as a consultant on diversity and inclusiveness in the UK.

According to the Regional Research Reports, the Global Makeup Remover Wipes Market size was valued at a million USD in 2021 and will reach multi-million USD by 2030, at a CAGR of 4.9% from 2022 to 2030.

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Global Makeup Remover Wipes Market Overview

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Global makeup remover wipes market research study defines the market size of various segments & countries by historical years and forecasts the values for the next Eight years. The report comprises quantitative and qualitative elements of the Global Makeup Remover Wipes industry, including the market share and market size (value and volume 2018-2021 and forecast to 2030) that admires each country concerned in the competitive marketplace. Further, the study also caters to and provides in-depth statistics about the crucial elements of the Global Makeup Remover Wipes Market, which include drivers & restraining factors that help estimate the future growth outlook of the market.

Global Makeup Remover Wipes Market has been segmented based on Type, Application, and Region

by Types Outlook (USD Million, 2018-2030)

For Oily Skin

For Dry Skin

For Mixed Skin

by Application Outlook (USD Million, 2018-2030)

Men Use

Women Use

Key leading companies in the market

Mandom Corporation

DHC

Shu Uemura

MAC

Johnson & Johnson

The Saem

Kose

Kao

(Note: The list of the major players will be updated with the latest market scenario and trends. Full competitive intelligence with SWOT analysis is available in the report.)

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Global Makeup Remover Wipes Market, with a detailed country-level analysis:

by Global Outlook (USD Million, 2018-2030)

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Important years considered in the Global Makeup Remover Wipes study:

Historical year: 2018-2020

Base year: 2021

Forecast period: 2022 to 2030

Report Scope and Details

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Identify the value for the companies across the value chain of the industry?

Revealing the important territories that witness a prominent rise in CAGR & Y-O-Y growth?

Which geographic region and countries would witness better demand for products/services?

What new trends and opportunities would emerge territory offer to established and new entrants in Global Makeup Remover Wipes Market?

Risk side analysis connected with product manufacturers and service providers?

How influencing and growth factors drive the demand and supply of Global Makeup Remover Wipes in the next eight years?

What is the impact analysis of mentioned factors in the Global Makeup Remover Wipes Market?

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